With over 20 years of experience in digital transformation and marketing, and a decade spent as a chef, I bring a unique blend of culinary expertise and technological savvy to the hospitality industry. My journey has equipped me with a deep understanding of both the operational and strategic aspects of running a successful venue.I have a proven track record of boosting revenue and enhancing customer experiences through innovative solutions. Notable achievements include spearheading the implementation of digital order-at-table systems that significantly increased revenue for multiple venues, developing comprehensive menu engineering strategies that maximise profitability, and driving successful eCommerce initiatives.In addition to my hospitality expertise, I have extensive experience in the Hair and Beauty industry and the 4x4 industry. I have successfully developed and launched online platforms, optimised SEO, managed digital advertising campaigns, and enhanced social media engagement to drive online sales and brand growth.My passion lies in helping businesses thrive in a competitive market. Leveraging skills in menu engineering, digital solutions, strategic marketing, and eCommerce, I provide tailored services that empower venues to achieve their full potential. I am dedicated to continuous improvement, staying attuned to industry trends, and collaborating closely with clients to ensure their success.