David Moon Email & Phone Number

대한민국

- Leading campaign/creative development for Flavored Sparkling brands(Sprite, Fanta, and Dr.Pepper), Coffee brand(Georgia), and Tea brand(Real Leaf). - Launched two new brands “Latte Nista” & “Real Leaf” in 2022 as a creative strategist- Leading developing creative strategy by setting campaign objective, creative direction, managing content development process, and managing external/internal conversation with multiple related parties. - Leading Korea creative community and consult creative leads for their projects as a dotted lead.- Participated global agency transition as a representative of the Korea Creative community covering Work Process Setting, Agency Fee & Incentive negotiation, Brand allocation, and Evaluation.- Participating Network Charter team: 2023 Sprite Zero, 2023 Fanta – What the Fanta campaign as content lead.- Led developing campaigns for ‘2021 Sprite Summer Campaign’, ‘2021 Sprite Meal campaign’, ‘2022 Sprite Meal Campaign’, ‘2022 Fanta Fun booster Campaign’, ‘2022 Sprite Summer’ leveraging the global charter, ‘2022 Dr.Pepper Brand Campaign’, ‘2022 Real Leaf Brand launching Campaign’, ‘2022 Latte Nista Brand launching Campaign’, ‘2022 Georgia Craft TM campaign’- Leading internal Start-up program, Sparkubator, which has been built to try out new marketing opportunities.

Jongro-Gu, Seoul, Korea

- Set up and led Creative Marketing Production team in Korea, as a part of APAC regional offices.- Consulted and managed the workflow bridging the creative function in Korea and production function in Singapore (RHQ).- Initiated and led a project managing tool called PFC(Planning and Fulfillment Center), used by creative producers worldwide, managing and automating the workflow, creative suite information sharing to share back locally created assets with all offices.- Initiated an one agency workflow with agencies(creative, media) working on marketing to increase communication and cost efficiency. - Led creative strategy building and creative brief writing collaborating with various internal teams. CI team to clarify target audience for the creative brief, MS&A to analyze the creative performance, and product creative to align on & off service creative strategy.- Led and managed creative production, including QCing and optimizing global creatives, collaborating with internal and external teams. Worked with both internal creative studio and external agency farm, resulting in timely launch of titles such as Kingdom S1 & S2, Sweet Home, Kissing Booth, Stranger Things S3, and many other titles.

- Co-founded ‘Monday to Friday’, a content studio, a combined format of an ad agency and a production company.- Built and led creative production team managing both internal and external resources considering efficiency and qualified outcomes.- Collaborated with production companies in various countries to work on global projects.- Built and led a consortium with Visual Intelligence(Visual Design), Olivan Kaper(UX/UI), S.ae(Video Production), and Mind Opener(Post Production) to maximize the productivity and capability. - Led the content production for Samsung Notebook9, Samsung Dual Oven, Samsung Sound Bar and Shinhan Bank Sol(app) launching ‘How to’ videos and Samsung Unpacked Event sketch film/Recap video.- Won an ‘Excellent Performed Campaign’ at 2018 Korea Online Award with Samsung Notebook9 campaign.

- Opening member of Markenfilm APAC, the first western production company to open the office in Korea.- Managed in-bound, out-bond content production by optimizing staffs, adjusting cultural gap, and creating localized creative guideline and brief.- Worked on Hyundai N brand film, Asiana Air, and Folli Follie projects.

- Launching member of PM group in Cheil Worldwide.- Consulted and implemented 13 Global IMC projects for multiple clients by managing both internal and external stakeholders’ project scope, schedule, and budget, resulting in winning a Bronze at Cannes Lions, a Gold and a Bronze at Spikes Asia, and a Silver at Korea Ad Awards.- Worked with production houses and post-productions in various countries. France, Germany, UK, US, and others. - Increased internal time and communication efficiency by redesigning the internal process; introduced project manager’s role and redefined roles of each stakeholders.- Managed production cost efficiency by diversifying and evaluating external resources and building a database of strength and rates of external resources.

: Samsung Electronics – Digital Imaging (Mobile Department) Account- Planned and implemented IMC campaign and media strategy for the global market by producing localized IMC content and building a media plan for five regions:Europe, North America, China, the Middle East, and Southeast Asia.- Proposed and executed customer-engaging digital campaigns by operating interactive digital campaigns.- Improved brand awareness by planning and executing a holistic campaign including TV commercial, digital campaign, off-line events, outdoor ads, and branding activities in Samsung retail store.

South Africa

: Dispatched to South Africa as a market researcher- Presented new business opportunities in South Africa by developing relationships with members of the outdoor advertisement board.

- Increased business opportunities by analyzing the market and client needs.- Forecasted revenue goals and restructured the sales unit by analyzing domestic market situation, market trends, and year-over-ear growth rate.- Presented market trend report to sales units by researching the market, collaborating with internal marketing laboratory.- Improved internal working process by evaluating the efficiency of current process.

Program assistant for education programs for developing countries