David Morrison Email & Phone Number

*Responsible for business growth of Lab M and Neogen Europe Ltd Microbiology Products within Mainland UK.*Industries/Customers include commercial laboratories, prepared media plate manufacturers, industrial media users, UK based distributors and food manufacturers.*Establish and maintain relationships with key influencers in the industry including retailers and governing bodies.*Produce reports as and when required on market situation for microbiology products and progress of Neogen products.*Identify and create new customers and develop and define sales to existing customers. *Help to develop all appropriate forms of communication. This includes technical literature, promotional fliers, trade shows, conferences, webinars and website. *Seek new and innovative ways of promoting and supporting microbiological products so as to secure and retain customers and to develop the sales of the products.*Participate in relevant market research projects to determine opportunities for new products and for existing products in existing and new market segments.*Coaching and development of students and technical sales representatives.*Assist in the positioning of Microbiology products versus competition in terms of performance, and also knowledge of any approvals necessary to facilitate sales in the UK e.g. M&S approval.

Glasgow, United Kingdom

Newcastle Upon Tyne, United Kingdom

Geneius provide a comprehensive range of accredited and retailer-approved food and drink testing services, including traditional and state-of-the-art approaches employing accredited DNA-based methods (Geneius rapID). Geneius also provide market-leading DNA-based microbial identification (Geneius microID), strain-typing (Geneius microST) and Meat Species Detection services (via qualitative PCR and sequencing). All DNA-based specialist services are developed in-house, using bespoke methodology.• Cultivate and execute sales of Geneius’ services • Manage the set-up of new customers, including key accounts exceeding 70,000 tests/yr • Attend customer review meetings and feedback/coordinate actions to the laboratory• Cross-sell a test portfolio covering ‘routine’, specialist DNA, and bespoke R&D services • Provide training on Geneius’ GOLD sample registration and results reporting package• Establish and develop market and competitor knowledge• Help develop the service offering and target new markets• Provide input into marketing, including Eshots, Literature, website, adverts and editorials

Manage market-leading Commercial Food and Water testing activities in Scotland, by maintaining current business and driving profitable growth. • Achieve business targets for new business wins and existing business renewals• Gain market intelligence and raise the profile of the Company• Generate new business (approx. £600K per annum)• Identify leads for catchment area• Conduct presentations to prospective clients, including senior management and procurement, on company services• Demonstrate, install and train on Company Management Information System and co-ordinate laboratory visits• Prepare tender documents/service contracts for key clients• Maintain CRM, Goldmine, Sales Funnel, Account Development Plans and Renewal Program• Attend customer review meetings and feedback/coordinate actions to the laboratory• Represent Company at Exhibitions and Corporate/Hospitality events when required

Manage a market-leading Food and Water testing laboratory (ALcontrol Bellshill) by providing direction and day-to-day focus in order to achieve business goals.• Manage approx 40 staff (including 3 direct reports)• Prepare and review monthly financial information of operational budget (1.5M t/o) including monthly forecasting• Utilize Key Performance Indicators and analysis to review operational performance• Develop and manage a bespoke excel –based ‘CRM system’• Manage quality systems to meet the requirements of accreditation body UKAS under ISO17025 and M&S ISA• Ensure management of health and safety; employee training, competency, adherence to policy and procedures, activity risk assessments, COSHH, accident and near-miss investigation• Maintain and develop the laboratories’ capital expenditure requirements

Ayr

Manage territory sales in a competitive specialised technical market, offering food safety solutions for a comprehensive range of chemical, microbiological and environmental hazards. Key activities involve liasing with technical/lab management of major food processors, retailers and industrial labs. • Present a portfolio of over 100 products including consumable reagents and capital equipment• Advise on and provide GMO analytical services to major food processors• Create selling opportunities through face-to-face contact • Develop product recognition through liasing with influencing bodies • Meet 30% growth target, turnover 170K per year• Research markets for new products• Successfully completed “Selling Skills” course (Russell Ferguson)

Bachelor Of Science (B.Sc.), Physics And Applied Physics

Higher Grade

Human Biology A Chemistry A Physics A Mathematics B