David Niles Email & Phone Number

Natick, Ma, Us

• LTV Modeling: Created LTV models for Strategic Partnership division, providing internal marketing clients with insights to increase newly acquired customer value and increase customer retention. Partnerships include Staples and FedEx and were valued at $20M a year. • A/B Testing: In charge of planning and analysis for A/B tests. Examples include a test for differing website layouts and offers focused on increasing conversion rate and take rate of specified products..• Customer Segmentation: Conducted a customer profiling and segmentation for various groups in the Strategic Partnership division, enabling marketers and management to better understand their customer (demographic and purchase history).• Channel Analytics: Ran performance based analyses that provided strategic insight into direct mail and digital marketing initiatives (i.e. affiliate, display, group buying).• Churn Modeling: Built predictive models to optimize: marketing spend/customer retention and mitigate customer attrition ( lifetime value, customer segmentations, and product recommendations) for subscription-based website product.• Automated Reporting: Created automated reporting system for Strategic Partnership division, leveraging SQL database and integrating it into a report to display Business KPIs vital for decision making.• Data Mining and Management: Explored new Doubleclick data feed and plan out coding in order to create a new reporting structure, aggregating millions of row per day from dozens of tables into a concise reporting table available for marketing business partners.• Business Strategy: Developed and executed a frequency analysis for display team to optimize ad displays by partner (time of day, day of week, frequency per day, interactions with other partners).• Mobile: Conducted analysis for top executives to provide insights into how mobile advertising can impact desktop purchasing, to more clearly understand the value of advertising on different devices.

Greater Boston Area

Newton, Ma

Provided analytical support to management to optimize mailing lists to bring together high-tech buyers with high-tech sellers. .• CTR/CVR Optimization: Provided strategic planning to maximize value of member mailing base to improve CTR and CVR, while minimizing member opt-out rates. • Customer Retention: Collaborated with marketing department on devising strategy to reactivate inactive members by providing inactive with specific content geared towards their interests, industries and value segments.• Reports and Dashboarding: Conducted ad-hoc analyses for internal clients to answer business questions in reports and dashboards.• Database Management: Integrated entirely new data flow from newly acquired foreign partner into existing database.

Westwood, Ma

- Modeled cost forecasts for renewable energy contracts-Prepared evidence for rate cases and maintained accounting spreadsheets

Providence, Rhode Island Area

-Predictive modeling to forecast income and expenses for budgetary purposes and planning for new tolling system

Marlborough, Massachusetts

-Data analysis and modeling to forecast “end of life” for computer servers and program an alert system

Master'S Degree, Ma In Economics

Education record

Bachelor'S Degree, Applied Economics