Create the overall Athlete and Playground Marketing Strategy for the Rockies Business Unit, including Colorado, Utah, Wyoming, Montana, Idaho and New Mexico. Set individual athlete goals and target outcomes aligned with international and national Sports Marketing Strategy. Find new talent and ensure the best US athletes are on the radar and poised to be on the roster. Create a marketing, communication, and performance plan for each managed athlete.Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution.Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights. Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome. Leverage existing national and international athlete assets to create targeted outcome and touch points in the Rockies and/or respective playground. Drive external communication of branded and on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House – across multiple platforms – editorial communications, social media, and partners. Proactively leverage and use international athletes traveling and competing in the Rockies Region.

Drive the development and execution of regional sports-focused marketing initiatives through events, athletes, and influencers, with a focus on building brand affinity while paying into Red Bull’s local and global strategies. Partner with regional team (sales, event logistics, and brand marketing) to ensure quality planning and execution of all Red Bull owned and supported Sports Marketing events in the region. This includes influencing and contributing to the annual Sports Marketing Business Plan.Resort Partnership Management - Identify, develop and nurture Resort relationships throughout the Rockies region including Vail Resorts, Aspen Skiing Co., Copper Mountain, Woodward, Winter Park, Steamboat, Silverton, Loveland, Jackson Hole, Taos, Angel Fire, Purgatory and more.Athlete Project Management - Project lead on several regional athlete projects including the Alex Mason Eclipse Project (Jackson Hole), Brian Grubb Wakeskate Project (Silverton) and Rebecca Rusch Kokopelli Trail Record (Fruita), Red Bull Airforce Jump (Aspen), Torin Yater Wallace Premiere (Aspen).Managed project teams of up to 25 members, and an event budget in excess of $100K +, working closely with all Red Bull departments including legal, finance, communications, digital, brand and on premise.Event Initiatives & Projects – Worked on the project management team for several local and national Red Bull Sports Marketing event properties including Red Bull Rampage, Red Bull Slopesoakers, Red Bull Homerun, Red Bull Conquest and more.Third Party Events. Worked on the project team for Winter X Games, Burton US Open, AMA MX Nationals, Kings & Queens of Corbets, Outdoor Retailer, Pikes Peak Hill Climb and more.Collaborate with Local & National Brand, Activation and Sales Teams in the planning process for success across the business.

Recruited from Highline Sports (2005) to join Red Bull as the first Field Marketing Manager in the Colorado Mountains. Worked closely with the marketing and sales teams to develop ideas and activate Local & National initiatives. Gained invaluable experience and lifetime relationships with many of the original members of the Red Bull Team in the US.Recruited, hired and managed a Team Manager to bring the first Wings Team to the Colorado Mountains.Recruited, hired and managed the first Student Brand Manager Program on the Colorado Western Slope. Concepted & executed several Red Bull branded small fire concepts including Red Bull 1976 Games, Red Bull Schneetag and Red Bull Slopesoakers.Worked on the project management team for several Local and National Red Bull Sports Marketing event properties including Red Bull Rampage, Red Bull Coldrush, Red Bull Buttercup, Red Bull Conquest, Red Bull Crashed Ice, Red Bull X-Fighters and more.Worked on Red Bull Conquest, the first titled gaming event in Colorado. Worked with counterparts to develop and present the Business Plan for Colorado.Developed and nurtured the initial resort relationships for the brand throughout Colorado.Recognized as the top performing Field Marketing Specialist by divisional management in 2011, awarded the “DeMarcus Ware”, an internal significant accomplishment. Consistent top performing employee for every performance review since 2005.

Worked with top tier clients to develop custom programming to fulfill their marking goals & objectives. Clients included Red Bull, GoreTex, Bud Light, PepsiCo, Nicklaus Designs, Vail Resorts, Town of Vail and more.Organized & managed multiple top tier Red Bull events including Red Bull Mogul Mania (1998) - the first Red Bull titled event in the US. Other notable projects included Red Bull Flugtag Chicago & Cleveland, Red Bull Recess, Red Bull Fuel & Fury, Red Bull Soapbox Denver, Red Bull Music Labs, Red Bull Wings Over Aspen, Chicago & Cleveland. Organized & managed several festivals including Vail Summer Sports Festival, Vail Snowdaze, Spring Back to Vail, Vail Octoberfest and Gourmet on Gore. Worked with top music talent including Snoop Dogg, The Game, Kid Rock, G. Love & Special Sauce, The Wailers and more.Managed a 10 stop film tour for Poor Boyz Productions throughout the US. Managed the Mountain Dew Vertical Challenge 10 stop tour throughout the Northeast. Managed a staff of 25.Managed a 10 stop GoreTex Tour throughout the US showcasing their fabric technology. Worked with client to build custom demonstrations including portable pools, water box tests and more.