David Oca Email & Phone Number

Greater St. Louis Area

•Achieve all revenue goals through effective solicitations, promotions and customer service•Develop a pipeline of new business through consistent and creative prospecting•Able to demonstrate product knowledge and value to prospects and customers•Possess a deep understanding of local and regional business trends•Collaborate with a Media Strategist to develop solutions, recommendations, proposals and provide exceptional customer service and contract fulfillment•Use Salesforce to manage day to day activity, pipeline and forecasts •Sell multi-platform, integrated marketing solutions and sponsorships to area businesses•Be accountable for both television and local digital revenue performance•Understand the business objectives and marketing strategies of clients, finding ways to help partners achieve their goals, up-sell of existing advertisers, while driving retention, and minimizing product cannibalization.•Sell digital media across traditional, digital, mobile and social platforms •Create innovative multimedia recommendations that integrate proof of performance strategies, indicating engagement and interaction between the client message and potential customers.•Assist in managing accountability to performance by reviewing digital metrics, including forecasting to maximize opportunities and determine areas for improvement.•Network nationally, regionally, and locally to stay abreast of emerging digital trends, rates and product solutions. •Consistently increase new business revenue by staying abreast of technology and media trends including broadcast, digital, social media, SEO, SEM, targeted display, and video.

St. Louis, Mo

• General supervision and responsibility for all national sales efforts. This includes communicating a clear direction of our expectations and strategies.• Demonstrated leadership capabilities, leading a team of people.• Manage all political and advocacy advertising with national rep firm and direct agency accounts. This requires a complete fluency in the rules and regulations surrounding political for candidates and issue advertisers.• Plan, develop and execute on a strategy to achieve revenue goals by increasing shares of business on existing accounts.• Provide and maintain rep firm informed with pertinent performance information including: rate, ratings information and pertinent research information necessary in selling.• Travel to, build and maintain successful relationships with reps, buyers, planners and clients.• Act as marketing consultant to national accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions and vendor programs.• Coach and lead the Regional AE’s by participating in client meetings, building relationships with top regional clients and being active in the community.• Management of station support to assure timely handling of pre-empts and makegoods.• Work closely with Director of Sales and Local Sales Managers in pricing and managing inventory to effectively sell to all accounts – local and national.• Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.• Sell station sports and specials.• Assist Director of Sales with special projects as assigned.• Network nationally, regionally, and locally to stay updated on emerging media sales trends, rates and product solutions.• Participate in all local & digital weekly sales meetings.• Complete appropriate business activity reports and forecasts as required.• Proven results in fast-changing, dynamic environments

St. Louis, Mo

•Set the overall tone for the national sales department by providing exemplary leadership in accordance with sales goals and designated priorities•Lead our national rep firm sales team with clear direction on our expectations and strategies.•Develop and execute strategies to achieve national sales goals across multiple media platforms.•Work alongside our Local Sales Manager to foster a positive sales environment•Work closely with the national rep firm on forecasting, negotiations and planning while also coaching and inspiring our team of national reps to grow share•Negotiate all national business including political•Work with the national sales assistant on preempts and orders•Accurately forecast national broadcast revenue•Assist the local sales manager in helping to grow local TV and Digital revenue share•Achieve or exceed the national revenue budget•Ability to work with the GSM on inventory management and pricing•Exceed expectations for sales and client retention in assigned geography•Maintain consistent presence in the field providing white glove service to key account partners and growing revenue through new business acquisition and upsells.•Develop, implement, and manage business plans to exceed corporate objectives and sales goals•Act as player/coach on in-person sales calls with key decision makers throughout assigned geography•Uncover and secure opportunities from all layers of automotive marketing ecosystem.•Collaborate with Regional Auto Sales Mangers and Retention Specialists to ensure sales and service excellence for all key account partners•Provide the Director of Sales with monthly outlook and revenue forecast•Work closely with sales management and corporate staff to ensure coordination and cooperation in support of sales and operations

One Busch Place, St. Louis, Mo

Dallas/Fort Worth Area

Bachelor Of Arts (Ba), Radio And Television

Activities and Societies: Phi Delta Theta, I.U. Student Foundation

Education record