Led Content Strategy efforts for Amazon Global Communities and Internal Communications- Launched “The Dispatch,” a first-of-its-kind podcast platform provided to drivers to help connect them to each other and the organization, yielding a record NPS of 85 and CSAT of 93%- Analyzed existing and emerging online communities for all Last and Middle Mile partners and provided strategy assessments on how to better serve those audience- Delivered insight to top-level management on how best to use Amazon’s online resources to improve communication and sentiment among the company’s vast network of partner programs and roles

Provided editorial, content, social media and SEO strategy consulting to a range of customers. Client work includes:- Developed the digital content component for successful TV show pitches including “Baller Wives” to VH1 and “Rhodes to the Top” to TNT - Delivered creative briefs and guidance on available digital/mobile content for the syndication sale of “Seinfeld” for Sony Pictures Television- Provided analytics-based content insights to execute the launch of an emerging global online health & wellness brand, helping to exceed launch goals

Department leadership of all digital content / social / marketing / live streaming strategy of the 8 iHeartMedia, Inc. owned radio stations in Los Angeles- Accountable for leading a diverse team collectively responsible for editorial content, SEO social media strategy & execution, video production, digital marketing, external partnerships, sales/sponsorship fulfillment- Led live-streaming efforts on large experiences such as KIIS-FM’s Wango Tango, garnering 550,000 viewers – an all-time high for a local event- Launched a series of podcasts utilizing on-air talent, helping iHeartRadio become the #1 podcast publisher in the world - Built and executed on the digital / social media marketing vision for International live events including the iHeartRadio Music Festival, the iHeartRadio Music Awards and Jingle Ball, partnering across teams including sales, marketing, production and outside agenciesBenchmarks:- Tripled brand social media following on Facebook, Twitter and Instagram collectively - Achieved over 1,000,000 Monthly Unique users for 42 consecutive months, following 9 months below that mark prior to joining the company

Oversaw the digital businesses, including online/mobile ad sales, website/app design and development, social media campaigns and strategic partnerships- Created new revenue streams through content deals with partners such as Xfinity, Hulu, Amazon Prime and Microsoft - Responsible for maintaining relationships and creating new business opportunities with the individual affiliates in the 200+ US markets that carried NBCU programming- One of twelve digital executives chosen to sit on the NBCU Digital Council, responsible for identifying cross-company opportunities and investments in the digital space

Managed all digital businesses within the Access Hollywood brand, consisting of AccessHollywood.com, Access Hollywood Mobile, Access Hollywood’s presence on social media platforms and all digital syndication of Access Hollywood content- Increased Access Hollywood’s online reach and traffic 3X by negotiating strategic partnerships with industry leaders including Hulu, Huffington Post, Yahoo! and DailyMotion Benchmarks:- Grew Access Hollywood’s digital revenue from 2007 to 2009 by 65% - As a direct result of greatly increased referral traffic from partnerships, drove average monthly unique users from 1.75MM in 2007 to just over 5MM in 2009- Total yearly video streams on AccessHollywood.com grew by over 140% from 2007 to 2009

- Created Access Hollywood Mobile, developing the workflow for and producing content used as a major element of the launch campaign for Verizon Wireless Vcast as well as the Access Hollywood Channel on YouTube and the Access Hollywood Podcast, a consistent top 20 Entertainment podcast on iTunes during its production run

Selected by NBCU management to serve as the Marketing lead on the Product Development team during the initial launch phase of the joint venture

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