David Penn Email & Phone Number

Thanks for checking me out. I am the founder and Chief Emotive Officer of Emotive Insight: a new company dedicated to uncovering the emotional relationships between customers and brands. Before that, I set up and ran the leading edge research agency, Conquest, which pioneered many innovations in implicit and emotional research. Emotion literally means 'movement' and is the powerful but invisible force that attracts customers to some brands and not others.But how to measure it? We know that conventional research is ok for measuring rational response, but true emotive insight requires more. It needs imagination, inspiration, and an intelligence built on the latest learnings from behavioural science. And that’s what Emotive Insight will give you - a fresh and powerful insight into what really drives your brand, product or advertising.I set up my businesses out of sheer frustration with what many research companies had to offer, Immodestly, I felt I could do better and make a difference. Before founding my companies I amassed a wealth of experience in marketing and research across both client and agency sides of the business, at Unilever, BP and UB.I've published and presented many ground-breaking studies on emotional and implicit response and won the prestigious MRS Innovation in Market Research award three times..

Listed skills include Market Research, Advertising Research, Customer Insight, Marketing Research, and 17 others.

• 

  The London School Of Economics And Political Science (Lse)

  Economics/Politics/Philosophy