Founder & Managing Director
5 Pointz / Fraser Group Plc
Bristol, England, United Kingdom
Founder & Managing Director2004 – 2020• Created a bespoke upscale apparel and fashion lifestyle direct consumer retail business with a huge e-commerce/online presence and multiple physical retail stores.• Scaled the business from concept to £multi-million entity, undertaking accountability for 27 employees, operations, strategy, finance, and international partnerships. • Executed the company’s commercial controls, driving financial planning, forecasting, budgeting, and loss control.• Kept ahead of consumer trends and buying patterns, managing logistics and distribution chains to align with demands. • Drove continuous improvements within all business areas, promoting innovation, change, and transformation to improve efficiency, streamline workflow, and enhance productivity.• Collaborated with the Head of e-commerce to support the migration from a historic online retail platform to Shopify, significantly improving UI and UX to increase time on site by 30%, resulting in a 7% sales conversion rate.• Attained a 25% YoY online growth rate through streamlining workflow and processes to the marketing and brand image functions.• Engaged with Rosie Lee agency to create a “destination door” to focus on brand identity, platform, and product representation; securing a prestigious pinnacle UK lifestyle distribution agreement from Nike (less than 10 in the country); rapidly followed by Asics, Puma, and New Balance. • Acted as Head Buyer to purchase four seasons per year, devising innovative brand and SKU strategies to deliver 68% sell-through rates within all departments and 39% margin.• Exited the business in the summer of 2020, securing integration of products, processes, assets, and staff into the Frasers Group Plc way of working. Skills: Revenue Generation, Operations Improvements, Partnership Building, Change Management, Growth Enablement, PR, Customer Centricity