David Phillips Email & Phone Number

Melbourne, Australia

Leader - Marketing, Data and Technology (marketing transformation) Adobe Alliance Leader CMO agenda leader

Melbourne

Melbourne, Australia

Additional ongoing responsibilities: - Founder/Director The Meadow www.themeadow.com.au- Founder/Director Taly

Melbourne Area, Australia

Additional ongoing responsibilities: - Founder/Director The Meadow www.themeadow.com.au- Founder/Director People2

Melbourne, Australia

Key Responsibilities• Develop, coach and lead a high performing team to deliver all commercial imperatives. • Build five-year integrated business plan for mature and new markets.• Delivery of all P&L budget lines as well as key balance sheet ratios (ROCE) for sparkling assets.• Brand ownership/stewardship for key brands including product strategy and key brand health metrics. • Oversee brand activation and investment across all markets.

Key responsibilities• Complete marketing and commercial planning on Penfolds to deliver AUD $134 million P&L• Manage Team - ABM, Digital/Community Manager, Brand Activation Manger and brand ambassador (winemaker) to deliver brand vision and contract. • Deliver 2011 Penfolds Bins, Luxury and Grange release program (delivering 89% of corporate growth in F11).• Leadership of commercial agenda, directing and influencing key sales, hospitality, cellar door, and winemaking teams to deliver the commercial commitments.

Key Responsibilities• Lead key RSA and ANZ innovation from idea to commercial team hand-over (commercial case and manufacturing strategy proven and tested). • Lead global innovation on Picnic, Boost, Crunchie brands. • Lead global brand alignment, positioning and vision alignment Crunchie brand.• Support BU’s to define category growth and brand strategy for shared brands (and some) local brands.• Support the global category in definition of ‘for me’ chocolate strategy.• Develop creative ideas and platforms for long-term ‘for me’ and impulse snacking growth.

Key ResponsibilitiesManage $160 million P&L.Manage all mix inputs (including price) All new product development. Manage all brand communication (ATL and BTL).Retailer bench and promotional strategy.Manage category strategy and developmentDelivered contract at margin level (13% margin growth on prior year): Schweppes Racing Experience of a lifetime promotion which delivered a 18% increase in period Net Sales. This sales result was achieved via 16 independent promotions for trade and media with $2.4 million ATL support (runner up in the global star promotion awards).Brand and pack redesign (including flagship bottle through four plants) which increased sales by 20%+ in key channels.Led all category development with organised trade for adult segmentation.Insight deep dive for Schweppes brand equity and masterbrand framework - articulation of the meaning and equity of brand and sub-rangesLead client side development of Schweppes Burst TVCs and supporting campaign material that delivered: Golden Lion at Cannes (2008)Launched Schweppes Australian Mineral Water - supported by $1.5 million investment and launch strategy completely unique for Schweppes.Analytical work and stakeholder management of carbonated pricing strategy by group by customer ($24 million GMBM annualised;

Key ResponsibilitiesInform and advise account and brand teams on specific brand or category issues and opportunities via an array of analysis.Facilitate and manage relationship with AC Nielson, and manage projects with this team.Develop 'best practice tools' to ensuring quality of analysis and insights become FMCG benchmarks.Key AchievementsAccount, Category and Range Review Process Design and template creation.Created best practice Brand Review template and format.Imbedded advanced analytics into business strategy process.

Provide council to commercial Marketing and Strategy departments on consumer, market and shopper occurrences.Identify key insights in the form of opportunities and threats by segment.Ensure all research information and processes are best practice for the region and are aligned globally.Maintain and develop all research and information procedures and processes.Managed Cadbury Schweppes pricing strategy projects with ACNielsen advanced analytics, which included delivery of key IP, protected tools.

Team management of two full-time merchandisers and one support merchandiser (including training, appraisals and KPI setting, planing and motivating).Responsible for 78 Accounts across all banners (including account management) Key budget and promotional selling in all accounts consistently meeting budgets and targets.

Consult to (former) Shadow Minister for Transport, Mr Geoff LeighProject role to develop a report on the "Priority of the Private Sector for Transport Infrastructure" detailing a comprehensive overview of current and future proposals for every major road project in Victoria for the next 20 years.Key ResponsibilitiesManage all key private and public sector stakeholders on behalf or Mr Leigh.Collate and structure strategy for road infrastructure for the Shadow Cabinet.Present findings to directors of major transport.Seek input from public interest group comprising environmental groups, Transport Workers Union (TWU), RACV.Make recommendations to the Shadow Minister for Transport.

Bachelor Of Arts Vce, Political Science

Award, Australian Business Week CEO

Mba

Arts, Politics

Education record

Education record