David Pugh Email & Phone Number

United Kingdom

London, England, United Kingdom

Corporate reputation lead for McDonald’s UK & Ireland. Creating, enhancing and executing brand-defining reputation and trust driving campaigns that build from the core of the business and form part of McDonald’s Trust and Impact strategy.• Driving and growing the company’s Plan for Change programme (UK/Ire sustainability plan), covering strategy, governance, measurement and reporting.• Managing oversight of 24/7 Press Office (proactive and reactive), inc significant issues management.• Overall management of £m budget and leadership of four agencies.

London, England Metropolitan Area

Corporate affairs lead for multi-billion pound demerger of consumer healthcare business from GSK, the largest demerger of a FTSE 10 business in 20 years• Strategic creation and execution of multi-audience external & internal stakeholder communications campaigns with significant scale, inc new company IP and CSR initiatives • Identification and solving of high profile, unexpected communications challenges in an ambiguous global and/or regional environment• Culture shaping, change communications and employee engagement planning, alignment and socialisation (e.g. creation of first ever employee “charter”)• Creation of Haleon corporate brand from scratch; name, values, purpose, visual identity, and launch plans for investors/analysts, shareholders, consumers, customers, media, regulators, government stakeholders and healthcare professionals

Amsterdam Area, Netherlands

Global PR lead, member of Global Heineken Management Team, equally adept at creating pro-active communications campaigns as handling fast-moving, unexpected communications challenges in an ambiguous global and/or regional environment• Creation and execution of strategic global corporate communications campaigns, plus comms lead on employer brand, global innovation/sustainability campaigns• Award-winning earned media and strategic influencer/corporate stakeholder engagement (social/digital/traditional channels)• In depth experience proactively mapping, mitigating and leading crisis management in an international business environment (corporate and product/brand)• Lead creation and execution of multi-channel global internal communications strategies that demonstrate company vision, drive employee engagement and shape culture• Multi-million Euro global PR budget ownership, multiple agency management, 190+ market management & network collaboration • Accomplished public speaker & brand/company advocate, excellent presentation skills• Mentoring junior team members and cross-functional colleagues

London, United Kingdom

Heineken – Global account lead reporting to Heineken International in AmsterdamGlobal campaign creation to leverage Heineken brand initiatives/sponsorship platforms through digital, social and corporate stakeholder channels * Overall responsibility for team of twelve, financial forecasting and strategic planning/budgetingTough Mudder – UK lead reporting to European MD• Lead pitch and won business• Creative campaign ideation and execution, plus extensive strategic media developmentElite Sports PropertiesOlympic Athlete management: Rebecca Adlington OBE, Sir Chris Hoy MBE, Richard Whitehead MBE• Acted as athlete, media (UK & international), sponsor and stakeholder liaison at the highest level• Provided strategic sponsorship advice at C-suite level, reported directly into Global CEO

Mercedes-Benz (Golf) – Reporting to Daimler HQ in Stuttgart, Germany• Client relationship manager and senior counsel• PR/Media campaign strategy and execution for US Masters, The Open, PGA Championship and Ryder Cup Ralph Lauren (Tennis & Golf)) – Reporting to RL Europe HQ in Geneva, Switzerland• Created and activated campaign of Wimbledon & The Open sponsorships through social media/PR & bespoke events (inc RL ambassadors, e.g. Boris Becker, Tom Watson)• Managed multiple RL internal divisions globally (creative, marketing, sponsorship)Rolex (Golf) – Reporting to Rolex HQ in Geneva, Switzerland• Executed strategic leveraging of Rolex’s multiple international golfing sponsorships (events, testimonees, governing bodies) via global media campaign creation• Maintained key industry figure relationships (players & player agents, governing body execs, TV/media execs)

London, United Kingdom

MARMALADE PR MERGED WITH JUNIPER SPORT IN DECEMBER 2010 • As founder, running agency P&L, taking lead in new business development, creating agency profile, client retention and profitability growth • Agency made a profit every year before merging with Juniper SportRebecca Adlington (and above Olympic athletes): High profile media strategy & planning, media liaison, sponsorship leveragingBarbarians Rugby: Strategic direction, sponsorship leverage and player/media liaison

Speedo International: Strategic direction and implementation across 172 international regions, branded content generation, and sponsorship leverageNestle Waters (Vittel London Marathon Campaign, Perrier, Sanpellegrino, Buxton ECB sponsorship): Strategic media partnerships, event management, product placement, budget control, team management

Clients included; Unilever, Nestle Purina and Nectar

Strategy In The Age Of Digital Disruption

Business Sustainability Management

Ba (Hons), Spanish, Portuguese And Latin American Studies

Activities and Societies: Cricket and Hockey XIs Third year at: Universidad de San Francisco, Quito, Ecuador Universidade Catolica do.

Education record

A-Levels: Spanish, French, History 1st XI Cricket