Accomplished and versatile marketing communications professional with a strong track record of working with sales teams to drive business results. 20+ years in consumer packaged goods with multifaceted experience in shopper marketing, sales operations, digital and social media, ecommerce, vendor relations, retail promotions, brand development, budget management, and campaign development. Experienced in very competitive categories, always using analytical and creative thinking and keen attention to detail to deliver measurable solutions to a range of business problems. When faced with a challenge, especially under time pressure, I assess the situation quickly and determine a course of action. I am known for my collegial and collaborative work style and have excellent communication and interpersonal skills, so I know how to be diplomatic while rolling my sleeves up and getting the job done. There are left brain people and there are right brain people. I bridge both, meaning I am just as comfortable managing a budget spreadsheet as I am developing creative and copy.Most importantly, I am a big believer in positive and collaborative partnerships, both internal and external. Anyone who has worked with me will attest to this. Business relationships built on mutual respect and teamwork are the cornerstone for success in almost any situation, especially in marketing and sales where managing outside partners and agencies is a daily task.
Listed skills include Shopper Marketing, Brand Development, Integrated Marketing, Brand Architecture, and 14 others.