David Rae Email & Phone Number

Scotland & North East Regions

With over nine years of experience at David Lloyd Clubs, I have successfully led and supported sales teams across 14 clubs in the UK, consistently delivering exceptional results in competitive markets. I have a proven track record of driving member growth, leading recruitment efforts, and developing talent within the business. Notably, four of my Sales Consultant recruits have progressed into Sales Manager positions, excelling within the organisation.Key Achievements:Spearheaded growth in the Teesside Club after a £3.3 million investment, achieving a remarkable 25% increase in total membership over a 12-month period.Transitioned into a Cluster Sales Manager role, overseeing the Renfrew and Hamilton clubs, ensuring high levels of performance and member engagement.Recognised in our annual Time to Shine Awards - 2023 Freedom to Succeed Winner & 2024 Special Recognition AwardCurrently in the Harrogate site as Sales Manager starting May 2024, with a focus on driving significant growth and success - So far seen a 300% increase in self generated enquiries and circa 10% total membership growth during my tenure.Throughout my career, I have managed teams across a variety of locations, including:YorkEdinburgh CorstorphineKingston Upon ThamesRenfrew (x2)Glasgow West EndEdinburgh NewhavenNewcastleCardiffSwindonRouken GlenAberdeenHamiltonTeessideHarrogateMy passion for fostering high-performing teams and driving exceptional member experiences has been at the heart of my success in this fast-paced, customer-centric environment. I am excited to continue contributing to the growth and success of David Lloyd Clubs.

Finchley:February 2015 - August 20156/6 Sales Targets Hit2/6 Additional Spend Targets Hit2/6 Doubles3/6 Top Club AwardsSouthgate:April 2014 - February 2015*Top of Company for both Sales and Additional Spend Jan 2015*Top Selling GM in company Jan 2015*145.8% Sales Target delivered in August 2014*6 Top Club Awards*9/10 Sales Targets Met*9/10 Additional Spend Targets Met*8/10 Doubles*Net Member Growth Circa +500 during tenure*2 Triple Green Audits in April 2014 and October 2014Milngavie:September 2013 - April 2014*94% Average heads budget delivered over course of tenure - An increase of 20% against previous 8 months*90% Average additional spend budget delivered over tenure - An increase of 10% against previous 8 months*Achieved both Additional Spend and New Joiner target in my first month September 2013 - First time in over 18 months club has achieved both.*110% New Joiner target achieved October 2013*103% Additional Spend target achieved November 2013*102% New Joiner target achieved January 2014*Positive Net Member Movement of 16 in Quarter 1*106 % New Joiner target achieved February 2014

Partick

Nationwide

Acting General Manager / Impact ManagerIn this temporary role, I supported the Chrysalis region during a period of significant organizational change, assisting with the closure and transfer of approximately 10 health clubs as part of a CVA process aimed at streamlining the Fitness First estate. I provided leadership at the Acting GM level, overseeing day-to-day operations and ensuring the smooth transition of clubs to new operators. My responsibilities included crisis management, tactical planning, and ensuring compliance in banking, health & safety, assets, and stock management. This role required a high level of diplomacy and problem-solving skills to navigate complex challenges and ensure a seamless process for both staff and members.Member Service ManagerAs Member Service Manager for a region of 8 clubs, I led a team focused on improving member retention and enhancing the overall customer experience. I was recognized as the Top Member Service Manager in the region for July 2012 based on Net Member Movement (Joiners-Leavers), saving over 40 predicted member departures and reactivating 60% of suspended memberships and direct debit rejections. Key achievements include driving membership growth during a transitional period, where the club saw an increase of approximately 100 members in the two months prior to its closure in August 2012. This success was driven by proactive complaint handling, targeted outreach, and fostering a culture of excellence within the front-of-house team.Senior Membership AdvisorAs a Senior Membership Advisor, I consistently exceeded sales targets, achieving 2nd Top Membership Consultant across all UK clubs in December 2010, with individual sales performance exceeding 200% of my target. I was recognized for my contributions by entering the Executive Club within just 4 months of joining the company for achieving over 150% of my individual dues target for three consecutive months.