• As the manager of product development, I have implemented a full lifecycle customer data platform in which we are now able to financially quantify our customer database.• Build and manage PennWells account based marketing (ABM) products leveraging Tealiums product line to progress website visitors thru the marketing funnels and pushing them via API’s to Marketo for further email nurturing, Google DFP for on sight retargeting, AdDaptive for off sight retargeting and directly to other customers marketing platforms to enable further monetization via data driven products.• Utilize PowerBI and LookerML to build customer facing dashboards to report on targeted visitors interactions with the customers’ assets while marrying these interactions to offline 1st party demographic data.• Deep dive SQL analysis utilizing Amazon Redshift, Microsoft SQL and Azure databases to identify data anomalies and marketing trends.• Product owner for Tealium IQ and Tealium Universal Data Hub (UDH) in a scrum agile framework.

Responsible for all global acquisition analysis and reporting.Built a forecasting model which takes the financial budget and within 95% accuracy predicts acquisition of new customers thru digital channels.Build, monitor and maintain a multi-channel attribution model based off the forecasting model increasing spend efficiency by over 10%. Management immediately realized the importance of this form which I worked with a 3rd party vendor, Visual IQ, to implement and run a Multi-Channel Attribution Mode where I now analyze the results and make actionable online spend recommendations to management.Manage all IBM Core Metrics webpage codes for digital reporting.Lead Analytics team member in the implementation and use of Adobe Site Catalyst (Adobe Analytics) across all our 40 global digital properties. Conceive and implement A/B and Multivariate testing programs across web properties to improve user experience and maximize conversions.

• Responsible for all digital media analytics and reporting including automated dashboards for executives and sales teams utilizing advanced SQL queries against both Oracle and MS Access database.• Acted as the subject matter expert for the Adobe/Omniture Marketing Suite of products within the company, which included SiteCatalyst, Discoverer, Recommendations, Test and Target, Data Warehouse and Report Builder. • Created and maintained the Marketing Audience Database, where I routinely ran in-depth statistical analysis on customer base including predictive analysis, RFM scoring and Life Time Value assessments. • Integrated six external data sources into an Oracle data warehouse using IWay ETL tools, sources updated nightly and fed the Data Warehouse.• Authored 100% of the business rules relating to the integration of the external data sources into a unified view of the customer.• Trained outside customers, internal salespeople, and other end users on the use and implementation of online campaigns for use in conjunction with other analytics products such as Google Analytics and WebTrends.• Migrated 68 websites in 5 verticals from HitBox analytics to Omniture SiteCatalyst analytics software.• Developed a training course and instructional videos for the SiteCatalyst user base, training over 200 employees in its use.• Developed the Digital Media financial reports and interface for executive management utilizing Visual Studio.net 2008.• Responsible for A/B and Multi-Variant testing on websites in order to maximize revenue conversions and revenue. • Managed a team of part time employees, contractors and interns in the day to day activities revolving around reporting, analytics and database marketing.• Key participant in changing the way PennWell sells online media products, helped convert the websites from a linear layout to a topic focused semantic approach which resulted in increased sales and streamlined the customer experience.

•Responsible for data mining, analysis, and reporting for web and call center channel organizations.•Act as lead data-mining expert for the organization and utilize SAP Query and SAP Business Warehouse for data acquisition.•Created and support contact management and sales planning application used by over 100 outbound telemarketers in the US, Canada, and Latin America as their primary work tool. •Developed and implemented RFM modeling analysis and integrated with sales planning application, resulting in a 10% sustained lift in sales which equates to $5 million in 12 months•Act as E-business analyst reporting on all aspects of e-commerce sales and traffic utilizing WebTrends and other tools•Create and support E-commerce incentives and track the results.•Lead team member in charge of implementing and analyzing a new phone system to detect and correct anomalies within the data•Creation of key customer service, marketing, and customer relation management reports.•Conducted extensive data quality analysis, data cleaning, and loading of updates to ERP