Lead account planning for Pampers and Mead Johnson Nutrition across Greater China (mainland China, Hong Kong and Taiwan)Heavily involved in ensuring collaboration between different partner agencies for both Pampers and Mead Johnson NutritionResponsible for ensuring Greater China offices understand the importance of and how to undertake communications strategy

Led communications strategy across multiple P&G brands – Pampers, Crest and Ariel Responsible for deploying ‘Space For Ideas’ global planning approach throughout Greater China officesHeavily involved in developing strategy for new business pitches

Communications strategy involvement across client base to ensure strategic rigor and drive creatively focused solutionsCo-developed global planning approach for Starcom called ‘Space for Ideas’

Co-founded communications planning agency with The Independent and Central Office of Information as key clientsAppointed to Central Office of Information planning roster in March 2006 (100 agencies applied and 8 were appointed)

Led communications strategy for Central Office of InformationResponsible for facilitating workshops across client base, including United International Pictures and Palmolive

Led communications strategy for Boots the Chemist, Nestle Purina, Channel 4 and Central Office of Information (UK government’s marketing and communications agency)

6 month secondment from OMD UK to work in account planning department on American Airlines and Hovis

Strategic and implementational media planning across range of youth and entertainment brands, including BMG Entertainment