David Robertson Email & Phone Number

Responsible for the design, development and delivery of the Fund’s strategy to grow the member base through direct channels, including paid media, owned channels and new strategic partnerships. This includes maintaining awareness of competitor landscape, path to purchase preferences and insights to ensure strategies designed achieve growth ambitions.

2 Lonsdale St, Melbourne

Manage the development and deployment of the digital marketing strategy focussing on lead / prospect management and the delivery of new members to support the 5 year growth plan acquisition and retention objectives.

111 Bourke St

One of Australia's most trusted brands, Australia Post is undergoing transformation beyond postal services of letters and parcels to diversify its operations into the provision of other services including agency services, business-to-business integration, logistics and supply chain management Achievements• Defined and executed the ‘always on’ digital marketing strategy for the Parcels and StarTrack business in 2015 and 2016. This encompassed display, content, search and social… Show more One of Australia's most trusted brands, Australia Post is undergoing transformation beyond postal services of letters and parcels to diversify its operations into the provision of other services including agency services, business-to-business integration, logistics and supply chain management Achievements• Defined and executed the ‘always on’ digital marketing strategy for the Parcels and StarTrack business in 2015 and 2016. This encompassed display, content, search and social channels• Lead the project to replatform the StarTrack website into the AEM CMS. Due to launch in July 2016• Managed the rebrand launch of the StarTrack business following Australia Post’s acquisition in 2014Responsibilities• Lead and managed Australia Post's Parcels B2B2C marketing communications across all channels • Understand and deliver to the 12 month and quarterly marketing communications plan to deliver revenue and profit objectives for the Australia Post Parcels and StarTrack business• Work with Business Units and partner agencies to plan and execute an integrated communications program that includes online and offline elements Show less

Melbourne, Australia

Deloitte Australia, named one of Australia’s 50 Most Innovative Companies by BRW three years running. The Deloitte Innovation team deliver campaigns and initiatives to embed a culture of Innovation through the business.Achievements• Developed campaign strategy with IDEASLAB agency client Deloitte – Innovation, co-creating animation video, print and digital engagement executions• Played a key role in the pursuit of new agency work, creating proposals, contributing to responses to… Show more Deloitte Australia, named one of Australia’s 50 Most Innovative Companies by BRW three years running. The Deloitte Innovation team deliver campaigns and initiatives to embed a culture of Innovation through the business.Achievements• Developed campaign strategy with IDEASLAB agency client Deloitte – Innovation, co-creating animation video, print and digital engagement executions• Played a key role in the pursuit of new agency work, creating proposals, contributing to responses to briefs and attending sales meetings and pitches Show less

Melbourne, Australia

MCN is Australia’s leading multi-screen media network, responsible for the advertising interests of 15 free-to-air Network Ten properties, 67 Foxtel STV channels and 111 premium digital publisher brands plus exclusive IPTV, tablet, mobile and Interactive TV activationsAchievements• Managed the rebrand of the SportingPulse business into Fox Sports Pulse represented in market by MCN, providing strategic direction to Sales resulting in revenue growth of $500K within 4 months• Led… Show more MCN is Australia’s leading multi-screen media network, responsible for the advertising interests of 15 free-to-air Network Ten properties, 67 Foxtel STV channels and 111 premium digital publisher brands plus exclusive IPTV, tablet, mobile and Interactive TV activationsAchievements• Managed the rebrand of the SportingPulse business into Fox Sports Pulse represented in market by MCN, providing strategic direction to Sales resulting in revenue growth of $500K within 4 months• Led the strategy plan and sales pitch for all AFL 2014 sponsor products generating +$9M in revenue from clients including TAB, CBUS, CUB, NAB and Bunnings to name a few• Executed an innovative +$1 Million national campaign for Rexona (Ring-Ins) Responsibilities• Acted as the channel ambassador and integration strategist across AFL.com.au and Fox Sports Pulse.com, Australia’s largest sporting sites with a combined monthly reach of over 2.7 Million UA’s• Transitioned the Fox Sports Pulse network and advertiser sponsor products into the MCN framework ensuring Sales were fully briefed and equipped to sell the new acquisition• Delivered best-in-market partnership proposals to both qualified and proactive pitches achieving +$12.5M revenue targets Show less

Melbourne, Australia

A News Corp Company, Fox Sports Pulse is Australia’s largest online network of grassroots sports participants comprising of +30,000 sports clubs, 2.2 Million registered players and +1 Million monthly UA’s.Achievements • Created digital product and integration strategies that increased revenue from $1.5M annual turnover in 2009 to $3.5M in 2011 gaining the company the #9 spot in the Deloitte 2011 Fastest Growing Online Companies awards• Built the Fox Sports Pulse mobile app and… Show more A News Corp Company, Fox Sports Pulse is Australia’s largest online network of grassroots sports participants comprising of +30,000 sports clubs, 2.2 Million registered players and +1 Million monthly UA’s.Achievements • Created digital product and integration strategies that increased revenue from $1.5M annual turnover in 2009 to $3.5M in 2011 gaining the company the #9 spot in the Deloitte 2011 Fastest Growing Online Companies awards• Built the Fox Sports Pulse mobile app and developed the go-to-market strategy resulting in over 150,000 downloads in the first 3 months, reaching #1 free sports app in Australia• Created digital products and managed multiple integration strategies for top tier brands including NAB, Optus, Rebel Sport, iiNet, Sanitarium, Swisse and The Australian Drug Foundation to name a fewResponsibilities• Responsible for the digital roadmap of all advertiser sponsored products ensuring that product benefits and marketing/sales collateral were created for each product• Managed a team of producers, designers and client side developers to deliver the product roadmap and brand sponsorships on time and within budget• Assisted Sales with strategic responses to briefs and provided audience insights, user journeys and USP's of products Show less

Melbourne, Australia

ASENZ International is a Digital Agency and Online Marketing Service with offices in the USA, Australia and New Zealand. ASENZ provides SME businesses with cloud based solutions to assist them with their online marketing and lead generation strategies.Achievements • Founded in New Zealand, I assisted in the setup of offices in the USA and Australia, now fully operational businesses.• Managed the production of hundreds of lead generating and brand building websites for clients… Show more ASENZ International is a Digital Agency and Online Marketing Service with offices in the USA, Australia and New Zealand. ASENZ provides SME businesses with cloud based solutions to assist them with their online marketing and lead generation strategies.Achievements • Founded in New Zealand, I assisted in the setup of offices in the USA and Australia, now fully operational businesses.• Managed the production of hundreds of lead generating and brand building websites for clients within Australia, New Zealand and the U.S.• Provided ongoing support, training and advice to clients regarding their SEO/SEM and email marketing strategy resulting in increased sales (in one case up to 30% increase) and higher website traffic. Show less

Auckland, New Zealand

Livingstone Productions is an award winning television production company based in Auckland, New Zealand.Achievements • Successfully secured a $250,000 government grant to fund a sales mission overseas to market the companies’ production capabilities internationally.• Successfully coordinated and presented the production capabilities at the global television market conference (MIPTV) in Cannes, France resulting in the sale of two television series to a North American… Show more Livingstone Productions is an award winning television production company based in Auckland, New Zealand.Achievements • Successfully secured a $250,000 government grant to fund a sales mission overseas to market the companies’ production capabilities internationally.• Successfully coordinated and presented the production capabilities at the global television market conference (MIPTV) in Cannes, France resulting in the sale of two television series to a North American Network.• Production Managed the completion of two twelve episode television series broadcast to the North American market and two one hour documentaries shot on locations in Sydney, NSW screened on New Zealand television. Show less

Auckland, New Zealand

Internet startup that launched web based services including online ticketing, banking, auction and e-learning services.Achievements • Along with other business partners, grew the business from scratch and attracted $5M in venture capital funding. • Created New Zealand’s first eCommerce transaction service integrated into the BNZ banking gateway. • Managed the production of an online event ticketing system that ran head-to-head with Ticketek, New Zealand.