Built and led a 14-person shared services team, focused on driving portfolio growth through strategic collaborations with C-suite executives. Implemented enterprise-level data infrastructure and demand generation strategies, reducing customer acquisition costs by 60% and boosting sales efficiency. Spearheaded the development of an integrated data stack across five portfolio brands in 18 months, significantly enhancing data accuracy and cross-functional insights.

Go-to-market strategist who built Facebooks first franchisee-focused enterprise sales approach in the retail sector, boosting franchisee ad spend from 12% to 40% of restaurant vertical revenue over four years, driving growth to $100M+ annually. Integral contributor to enterprise product design at Facebook, playing a key role in developing the platform's first on-premise offers product for multi-location marketing effectiveness. Expertise in crafting go-to-market strategies and contributing to product solutions that significantly enhance business performance and marketing impact.

Key player in Facebook's growth, contributing to the Southeast office's expansion to $500M+ in ad revenue. Integral part of the enterprise sales team responsible for testing and pushing the shift to direct response marketing on Facebook, laying groundwork for what became a $135B annual advertising business. Represented Facebook at industry conferences, leading discussions on product strategy, data, and digital disruption. Mentored business and tech leaders through Facebook's rapid growth phase, guiding them in navigating the evolving media landscape.