David Ruvalcaba Email & Phone Number

Puerto Vallarta, Jal., MX

Copenhagen, DK

San Francisco, CA, US

San Francisco, CA, US

San Francisco, CA, US

• Managed and mentored a team of marketing professionals with the goal of developing and retaining top talent.
• Owned the P&Ls for 40 national brands’ direct to consumer ecommerce stores.
• Developed and maintained account relationships with brands such as PowerBar, Nature’s Path, Tootsie and Clif.
• Negotiated product costs, marketing co-funding and brand site-to-store integration points with current and new accounts.
• Managed the ecommerce pricing strategy, product mix and marketing budget for forty national brands.
• Collaborated with accounts to develop ecommerce strategies to drive revenue growth and ensure profitability.

• Developed online marketing strategies, including website development, product promotion and social media plans.
• Created product strategy including positioning and categorization of products to resonate with target customers.
• Developed sales dashboard plans to provide sales analytics to measure and drive key performance indicators.
• Produced auto-generated email marketing plans—based on customer profiles—to increase retention and acquisition.
• Developed SEO and SEM strategies, including keyword research/analysis and targeted meta-data development.
• Planned and directed all aspects of product photo shoots for use in social media channels and on company websites.

San Francisco, CA, US

• Managed SEO and SEM programs including Google Ads and reporting through Google Analytics.
• Managed the company’s social media strategy, including development of its Facebook, Twitter and YouTube properties.
• Managed the development and execution of Vinfolio’s flash sale/daily deal program.
• Managed daily email offer program, including weekly interdepartmental strategy sessions to increase online wine sales.
• Managed the company’s first ever on-brand quarterly catalog, including product selection, photo shoots and design.
• Managed overall projects, and set deliverables, for a team of Marketing and Web Development Associates.

San Francisco, CA, US

• Presented lectures on current marketing research techniques, marketing mix development and brand management.
• Researched, developed and presented best practices in brand management and strategic market planning.
• Created lesson plans and exams on marketing topics including online marketing, research and survey creation.

US

• Developed online marketing programs to increase retention and acquisition efforts.
• Wrote monthly customer and partner focused email newsletters to increase product utilization.
• Managed in-house and contract website and graphic design team.
• Managed development of targeted advertising, sales and marketing collateral, and corporate website redesign.
• Managed tradeshow presence and conducted sales staff training for all events.
• Managed business relationships with 47 partnering medical associations.

San Francisco, CA, US

• Managed, promoted and integrated the brands of affiliate business ventures to maximize value for customers.
• Worked with the Director and Vice President of Marketing to develop strategic business/marketing plans.
• Wrote RFPs and managed vendor procurement for research and marketing projects.
• Developed advertising campaign recommendations and managed sales and marketing collateral development.
• Produced, reviewed and edited copy for newsletters, advertising and sales and marketing collateral.

Ma, Asia Pacific Studies

Business Certificates, Marketing, Project Management & Online Marketing

Ba, English, Philosophy, Languages

English Language And Literature, General

Certificate In Wine Sales, Selling Skills And Sales Operations