Dave Evans Email & Phone Number

Thames Ditton, Gb

London, England, United Kingdom

I oversee all aspects of customer, sales, and marketing reporting, operational support, project management, and business readiness activities within the broadcasting and telecommunications sector. In this capacity, I drive the development and execution of CRM, Marketing, and Data strategies, guiding the team in fulfilling data modeling and analytics requirements, and spearheading commercial projects to ensure business readiness. Key achievements in this role include:- Successfully implementing SalesForce across Sales, Service, and Marketing teams, optimizing data quality and establishing a unified customer view, resulting in significant operational improvements.- Streamlining KPI reporting processes, introducing automated daily senior management MI suites, and developing a weekly KPI dashboard central to senior leadership team discussions.- Integrating a real-time Next-Best-Action recommendation engine into CRM systems to enhance sales effectiveness with inbound customers.- Leading customer campaign management initiatives, including onboarding programs and proactive retention campaigns.- Establishing a best-in-class licensed universe by revamping Sky Business's 3rd party data supplier base.- Successfully delivering key commercial and operational projects from initial business requirements to market delivery.- Providing commercial insights for TV and connectivity deal proposals with existing and potential partners.- Managing the migration of Business Objects universe to BI4, and integrating Tableau dashboard software and Alteryx data processing software across the organization.- Leading the recognition program to drive employee engagement across the business.- Sitting on the Senior Leadership Team, contributing to key strategic initiatives and supporting people engagement programs.- Serving as the lead for Data Protection for Sky Business and the wider DPC Group, ensuring GDPR compliance.

London Area, United Kingdom

As the leader of the database team, I was tasked with developing and executing the database strategy in alignment with the vision outlined by the CEO and Head of Marketing. This involved overseeing the team's activities, managing the budget, and ensuring the successful implementation of key initiatives. Additionally, I was responsible for managing relationships with global suppliers, contracts, and monitoring performance metrics.Key achievements and contributions in this role included:- Establishing a unified single customer view global CRM (SalesLogix) to cater to the needs of marketing, sales, and subscriptions teams, facilitating seamless communication and collaboration.- Spearheading the design and implementation of a digital acquisition strategy, leveraging automated, segmented, and targeted email campaigns to drive lead generation and customer acquisition efforts.- Implementing database segmentation techniques to enhance the usability of the database, along with deploying de-duping software and optimizing data load processes to maintain high data quality standards.- Developing and refining data selection and automation processes to enable targeted global marketing campaigns, ensuring relevance and effectiveness in customer outreach.- Collaborating with the subscriptions team to design and execute triggered, multi-channel renewal and up-sell campaigns, maximizing revenue opportunities and enhancing customer retention efforts.

London Area, United Kingdom

As the manager of IPC's marketing database (FastStats), overseeing 11 million consumers, I held accountability for both the Data and Database Development budgets.Key achievements encompassed:- Crafting database and consumer insight strategies to drive targeted marketing efforts.- Project managing the seamless transition to a new marketing database, ensuring requirements assurance, testing, and migration were executed flawlessly.- Successfully implementing and providing training on a new email desktop solution (CheetahMail) for over 100 marketers, facilitating the sending of 5 million emails annually.

Richmond, England, United Kingdom

Supported the development of annual marketing plans by collaborating on data requirements and modelling with Marketing Managers from across the organisation’s portfolio of trade shows