With over two decades of experience in CRM, data strategy, and digital transformation, I've consistently delivered substantial business value through innovative customer engagement strategies. As the Head of Data and CRM at Sky Business, I've led transformative initiatives that have significantly improved operational efficiency, customer satisfaction, and revenue growth.Key achievements include:• Implementing Salesforce ecosystem, boosting customer service productivity by 15% and website engagement by 10%• Designing CRM strategies that reduced wastage by 18% through optimized journey planning• Leading BI migration to Google Cloud Platform, reducing team resource impact by 25%• Spearheading data governance and GDPR compliance initiatives• Delivering £3-5M of EBITDA per annum through strategic commercial project managementI'm passionate about leveraging cutting-edge technologies, including AI and advanced analytics, to create data-driven strategies that enhance customer experiences and drive business growth. My expertise spans CRM implementation, data governance, sales and marketing operations, and cross-functional team leadership.Currently exploring Director-level opportunities where I can apply my strategic vision and technical expertise to lead transformative customer relationship management and data strategy initiatives.Skills1. CRM Strategy & Implementation2. Data Governance & Compliance3. Digital Transformation4. Advanced Analytics & AI5. Salesforce Ecosystem6. Customer Experience Optimization7. Sales & Marketing Operations8. Project & Change Management9. Business Intelligence10. Team Leadership & Mentoring11. Data-Driven Decision Making12. Marketing Automation13. Cloud Platforms (GCP, AWS)14. GDPR Compliance15. Stakeholder ManagementSystems Knowledge:SalesForce (including Data Cloud), Pardot, Alteryx, Tableau, GCP, Looker, SAP Business Objects, PostgreSQL, Jira, Chordiant, SalesLogix, CheetahMail, Adobe Campaign, MailChimp, MS suite
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Head Of DataItsThames Ditton, Gb
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Head Of DataSky Jul 2019 - May 2024London, England, United KingdomI oversee all aspects of customer, sales, and marketing reporting, operational support, project management, and business readiness activities within the broadcasting and telecommunications sector. In this capacity, I drive the development and execution of CRM, Marketing, and Data strategies, guiding the team in fulfilling data modeling and analytics requirements, and spearheading commercial projects to ensure business readiness. Key achievements in this role include:- Successfully implementing SalesForce across Sales, Service, and Marketing teams, optimizing data quality and establishing a unified customer view, resulting in significant operational improvements.- Streamlining KPI reporting processes, introducing automated daily senior management MI suites, and developing a weekly KPI dashboard central to senior leadership team discussions.- Integrating a real-time Next-Best-Action recommendation engine into CRM systems to enhance sales effectiveness with inbound customers.- Leading customer campaign management initiatives, including onboarding programs and proactive retention campaigns.- Establishing a best-in-class licensed universe by revamping Sky Business's 3rd party data supplier base.- Successfully delivering key commercial and operational projects from initial business requirements to market delivery.- Providing commercial insights for TV and connectivity deal proposals with existing and potential partners.- Managing the migration of Business Objects universe to BI4, and integrating Tableau dashboard software and Alteryx data processing software across the organization.- Leading the recognition program to drive employee engagement across the business.- Sitting on the Senior Leadership Team, contributing to key strategic initiatives and supporting people engagement programs.- Serving as the lead for Data Protection for Sky Business and the wider DPC Group, ensuring GDPR compliance. -
Data Controller At Sky BusinessSky Sep 2011 - Jul 2019
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Head Of Database MarketingBusiness Monitor International May 2009 - Sep 2011London Area, United KingdomAs the leader of the database team, I was tasked with developing and executing the database strategy in alignment with the vision outlined by the CEO and Head of Marketing. This involved overseeing the team's activities, managing the budget, and ensuring the successful implementation of key initiatives. Additionally, I was responsible for managing relationships with global suppliers, contracts, and monitoring performance metrics.Key achievements and contributions in this role included:- Establishing a unified single customer view global CRM (SalesLogix) to cater to the needs of marketing, sales, and subscriptions teams, facilitating seamless communication and collaboration.- Spearheading the design and implementation of a digital acquisition strategy, leveraging automated, segmented, and targeted email campaigns to drive lead generation and customer acquisition efforts.- Implementing database segmentation techniques to enhance the usability of the database, along with deploying de-duping software and optimizing data load processes to maintain high data quality standards.- Developing and refining data selection and automation processes to enable targeted global marketing campaigns, ensuring relevance and effectiveness in customer outreach.- Collaborating with the subscriptions team to design and execute triggered, multi-channel renewal and up-sell campaigns, maximizing revenue opportunities and enhancing customer retention efforts. -
Database ManagerIpc Media Jun 2007 - May 2009London Area, United KingdomAs the manager of IPC's marketing database (FastStats), overseeing 11 million consumers, I held accountability for both the Data and Database Development budgets.Key achievements encompassed:- Crafting database and consumer insight strategies to drive targeted marketing efforts.- Project managing the seamless transition to a new marketing database, ensuring requirements assurance, testing, and migration were executed flawlessly.- Successfully implementing and providing training on a new email desktop solution (CheetahMail) for over 100 marketers, facilitating the sending of 5 million emails annually. -
Database Marketing ExecutiveIpc Media Dec 2005 - Jun 2007
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Database AssistantReed Exhibitions 2003 - 2005Richmond, England, United KingdomSupported the development of annual marketing plans by collaborating on data requirements and modelling with Marketing Managers from across the organisation’s portfolio of trade shows
Dave Evans Education Details
Frequently Asked Questions about Dave Evans
What company does Dave Evans work for?
Dave Evans works for Its
What is Dave Evans's role at the current company?
Dave Evans's current role is Head of Data.
What schools did Dave Evans attend?
Dave Evans attended University Of Warwick.
Who are Dave Evans's colleagues?
Dave Evans's colleagues are Antony Mullarkey, Ahmed Klaib, Paul Kitteringham, Chris Hindley-Cooke, Colette Ward, Samantha Sephton, Josh Debono.
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Dave Evans
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Dave Evans
Product Development, From Inception Through Prototyping To Mass Production, Supply Chain, Demand Planning, Ip Protection And Marketing.Mildenhall2mac.com, g-paws.com -
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Solihull -
Dave Evans
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Dave Evans
Edinburgh
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