David Sheets Email & Phone Number

Denver, CO, US

Fresno, California, United States

• Oversee and execute all strategy, tactical plans and budgets for equity raising, marketing, sales and investor relations efforts
• Manage and execute investor relations experience including all communication, marketing, collateral, sales, subscription process, onboarding, distributions, reporting and investor portal
• Oversee all marketing efforts including database, email, website, SEO, paid digital, social, video and other efforts that are lead generation focused
• Develop, write and edit sales and marketing materials including investment summaries, emails, collateral, digital ads and SEO content
• Manage relationships with fund administrator for investment offerings

San Diego, California, United States

• Oversee and execute all strategy, tactical plans and budgets for equity raising, marketing, sales and investor relations efforts
• Successfully raised investor equity for 14 offerings (23 properties) through high-net-worth individuals and RIAs
• Manage and execute investor relations experience including all communication, marketing, collateral, sales, subscription process, onboarding, distributions, reporting and investor portal
• Oversee and execute all marketing efforts including database, email, website, SEO, paid digital, social, video and other efforts that are lead generation focused
• Develop, write and edit all sales and marketing materials including investment summaries, emails, collateral, digital ads and SEO content
• Manage sales and marketing team members to achieve goals year over year

San Diego, California, United States

• Oversee marketing efforts including database, website and other digital efforts that are lead generation focused to drive equity for offerings
• Manage investor experience including marketing, sales, distributions and reporting
• Develop strategy, plans and budgets for marketing efforts
• Manage relationships with third-party equity and marketing sourceswww.brokercheck.com

Woodbury, MN

• Develop and execute strategy for SEO, SEM, websites, CRO, account management, media buying, analytics, content, nurture, social, and all creative (TV, radio, print, digital) for 6 brands with team of 28 people.
• Expanded digital marketing strategy with greater focus on SEO and CRO.
• Launched re-designed websites at globeuniversity.edu and beau.broadviewuniversity.edu with an increased conversion rate of 60% to date
• Launched re-designed mobile websites for globeuniversity.edu, broadviewuniversity.edu, and msbcollege.edu with an increased conversion rate of 50% to date
• Launched over 50 nurture marketing campaigns within Eloqua in first three months that has led to a greater percentage of potential students moving to each portion of our marketing/admissions funnel.
• Lowered cost per inquiry of paid search inquiries by 25% while exceeding forecast and increasing enrollment rate.

Woodbury, MN

• Media buyer including all offline (TV, radio, outdoor, print, etc.) and online media with multi-million dollar budget in 10 markets
• Sought, negotiated and managed innovative tactics to improve growth including partnerships with landing page/PPC strategy leading to a 50% decrease in cost per inquiry while increasing inquires by 25%.
• Worked with digital team to re-focus efforts on SEO and CRO.
• Managed direct mail campaign for greater one to one marketing leading to a decrease in cost per inquiry of 25%.
• Established and managed online print store for campuses to create efficiency for campuses in accessing marketing materials and maintain brand consistency.
• Collaborated with Director of Marketing for strategic planning of marketing department by reviewing effectiveness of the brands, responsibilities of personnel, and forecasting budgets to determine growth.

Woodbury, MN

• Managed marketing relationships with 31 campuses, 40 programs and 15 internal corporate clients to ensure student inquiry forecast achievement and brand consistency
• Created and executed marketing plan for each campus to deliver inquiry forecasts. Used in house creative team and outside vendors to achieve forecasts within budget.
• Strategically forecasted and met student inquiry counts for all 31 campuses based on analytics, market trends, internal adjustments, campus needs, and budgets.
• Determined and executed media mix for marketing budgets based on channel and vendor attribution, industry trends, campus/program needs and previous results while maintaining inquiry count.
• Media buyer for 10 markets and 31 campuses including TV, direct mail, radio, print, outdoor, and SEM including PPC and display strategy.

Greater Minneapolis-St. Paul Area

• Operated $500,000 interior/exterior painting business including all marketing, sales, production, personnel, and financials.
• Increased business from $145,000 produced in first six months of business in 2007 to $425,000 produced work in 2008 and $500,000 in 2009.
• Advanced net margin from 1% in 2008 to 15% in 2009 by increasing efficiency in marketing spend, supplies and lowering labor costs..

Minneapolis, MN

*Managed all aspects of promotions department of two radio stations including promotions staff of 25, all promotional appearances, concerts, live broadcasts, on-air giveaways and promotional liners, merchandising, communication with programming, on-air talent, sales department, clients, and listeners, information on cities97.com, ktlk.com and the.