David Shoffner Email & Phone Number

Managed public relations and social media teams. Created integrated PR programs for a variety of B2B and B2C clients. Served as a primary agency and client spokesperson. As agency’s lead PR writer, developed copy for news releases, media kits, brochures and social media. Led brainstorming and strategic planning sessions. Conducted executive media training. Planned special events and experiential marketing efforts. HIGHLIGHTS:• Performed local and national media outreach for various B2B and B2C clients. Coverage includes CNN, Wall Street Journal, Sirius XM radio, and Men’s Health. • Provided media training and ongoing coaching to senior executives and clients on being better storytellers with the media and internal audiences.• Built agency’s blogging discipline and served as lead blogging strategist, eventually overseeing content creation for six digital content hubs. • Played a key role in the creation of an agency social media department. Developed social media content and led daily consumer interaction for more than a dozen clients across multiple channels, including Facebook, Instagram and Twitter. • During 15-year period, served as primary spokesperson for various agency and client campaigns, performing more than 600 radio and TV interviews.

• As a leading petty officer in the communications division, coordinated all incoming and outgoing ship’s messages and the maintenance of equipment.• Led a six-person ship’s communication team during multiple North Atlantic, Mediterranean Sea and Persian Gulf deployments. • Awarded the Navy and Marine Corps Achievement Medal after upgrades to departmental training systems resulted in the squadron’s highest score in annual tactical evaluation.