David Siegal Email & Phone Number

Menlo Park, Ca, Us

Menlo Park, California, United States

Menlo Park, Ca

- Unlocked over $1B in annualized incremental revenue through creating a suite of products that enabled optimization in advertising performance for high-value customers. Led the full stack design and implementation of these tools, building the front-end, designing all data access APIs, optimizing queries and data storage, and ensuring data quality/consistency.- Coordinated execution across several organizations within Meta to enable these use cases and worked closely with a broad range of cross-functional partners including product managers, designers, UX researchers, data scientists, and more.- Drove the product vision and played a critical role in conducting hundreds of customer interviews with advertisers and sales to ensure strong product market fit and to maximize the chances that our work drove tangible outcomes.

Columbus, Ohio Area

- Conducted funded research to assess the performance of our proprietary distributed machine learning middleware (Smart) against industry standards like Spark. - Designed a machine-learning library prototype (Smart-MLlib) that outperformed Spark's MLlib by over 800%.- Published findings to IEEE Cluster (Smart-MLlib: A High-Performance Machine-Learning Library)

Columbus, Ohio Area

- Conducted research on different distributed frameworks to understand performance (e.g. Hadoop and MapReduce)

Menlo Park, Ca

- Interned on Facebook’s ads creation and editing team.- Built and launched a new preview component for viewing ads during the ads-creation flow.

Newark, New Jersey

- Interned on Audible’s Android team.- Responsible for creating a fully functional Google Glass application for Audible services.

- Worked in the cloud-based solutions group -- OnBase Online.- Responsible for implementing VMware’s vCloud director; included creating and linking a Certificate Authority, a database server, a vShield server, and the Director server.- Wrote a Java program to automate the analysis of storage capacity of the data center’s hard drive volumes.

- Created the national implementation procedures for an inventory software called MP2. - Implemented this procedure at the Olympic Steel national headquarters.

Master’S Degree, Computer Science And Engineering

Activities and Societies: Graduate Research Associate

Bachelor’S Degree, Computer Science And Engineering

Activities and Societies: Alpha Epsilon Pi, Research Assistant