Lead Digital Copywriter
Leeds, England, United Kingdom
Global Lead Copywriter for Secure Access workstream. Leading User Experience & Design as well as the wider Digital teams by creating clear, elegant English (other native languages too), with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation.Leading production of high-quality and accurate long and short form copy across digital and social channels to a variety of project goals and audiences. Building on this with optimisation and reconfiguration of existing internal and external communications to adhere to UX best practice.Currently facilitating the production and upload of required security based journeys to 18 markets with more soon to be onboarded using Adobe Experience Manager (AEM) for browser and CopyKit for mobile journeys.Safeguarding all content and presenting a consistent and accurate overview aligned to all brand and sub brand guidelines and tone. Ensuring an equal and balanced focus is maintained on operating and regulatory risks. Regular and positive engagement with key support functions such as Risk, Compliance and HR to ensure alignment of policies and plans necessary to deliver a demanding transformation benefit target.Building and maintaining strong work relationships with Global Heads, Operating Leads across EMEA, MENA and American markets, Global and Regional Digital Heads and Cross functional team leads. Adopting a joined up approach to execute change at pace with minimum conflict. Integration and streamlining of activities through involvement of wider teams in the geographic and functional matrix.Leading an effective team managed through communication, performance management, development plans and recognition practices whilst continuing to cultivate an environment supporting diversity and inclusion. Building a culture of continuous improvement through process evaluation and encouragement of streamlining to support the ever-changing work environment.