David Simmons Email & Phone Number

Paducah, Kentucky, United States

Lead New Pathways’ efforts to grow partnerships, develop new sources of revenue, and create marketing programs to build brand awareness.

Benton, Ky

Overall responsibility for revenue, fundraising, and operational liaison with African staff. Worked closely with a multinational board of directors to deliver its mission.• 300% increase in annual revenue since hire. From $270k in 2014 to $790k in 2019.• Developed new programs with supporting capital campaigns for a total of $1.2 million in new funds (dorms, Bibles, church buildings)• Growth in sponsoring churches (from 17 to 40) and individuals donors (from 55 to 380).• Complete overhaul of brand, sales, and multi-channel marketing materials.

Lourdes Hospital - Paducah, Ky

Successfully led, planned and directed regional marketing and communications efforts in-line with system strategies and brand. Oversaw departmental staff, vendors and budget to ensure maximum resource allocation and community engagement.* Conducted development opportunity analysis; kept abreast of the competitive environment, clinical advances, technological enhancements, and reimbursement trends to strengthen marketing plans and help identify opportunities for inclusion in the strategic plan; communicated information to key stakeholders.* Assessed and communicated the return on investments, customer trial and usage and retention, and other pertinent metrics.

Benton, Ky

FLW Outdoors is the World's largest fishing tournament, sponsor marketing services and media organization. I drove incremental revenue by securing event host fees and in-kind services for the Walmart FLW Tour and other premier properties. Collaborated with senior leadership on site selection, presented economic impact to state agencies, sports commissions, and CVB’s. Negotiated and closed the contracts. P&L accountability for the membership and circulation portion of FLW’s business. Ensured profitable membership and circulation growth and retention. Developed nontraditional revenue streams linked to membership and circulation growth.Managed budgeting, media buying, auditing, and approvals. Collaborated with in-house design team and external vendors to develop creative for TV, print, online, and radio.Key Results:* Generated seven-figure annual revenue stream during period of severe budget cuts and frozen state programs. Developed all sales materials, relationships, and closed the deals. * Successfully directed multi-channel advertising and promotional efforts to drive event attendance, brand awareness, and sponsor recognition at Walmart stores and major arena venues.* Awards: Event of the Year (as Project Manager) – 2010 Forrest Wood Cup presented by Walmart. Recognized by the Gwinnett County CVB for this televised bass fishing championship and outdoor expo. Economic impact of $23.2 million via 50,000+ visitors and 2,800+ room nights to the Atlanta metro area

Benton, Ky

Hired to manage and develop the critical new multi-year agreement with The Bass Federation (TBF) and to spearhead the organization’s youth and conservation efforts in cooperation with over 1,800 TBF chapters nationwide.Developed and managed strategic partnerships, lead community outreach, field promotions, and membership/revenue programs with non-profits, conservation groups, and youth organizations. Delivered on complex contractual obligations and ensured mutual compliance. Key Results:* Delivered 100% dual-membership compliance. Worked in cooperation with TBF to implement new practices and achieve dual enrollment in both FLW and TBF by their 25,000+ members.* Created a new Community Outreach Department. Supervised two managerial positions. Formalized the criteria/processes for donations ensuring they are tied to clear business objectives.*National Guard Junior World Championship (NGJWC). Developed key new components and operational oversight for this annual event. This is a high-profile scholarship tournament for ages 11-18 from 46 states. * Fundraising ticket program. Created an innovative new program where community groups received event tickets and received a cash donation based on attendees generated.

Kennesaw, Ga

Managed Yamaha’s corporate sponsorship portfolio of freshwater events and professional anglers. Transformed and elevated the Team Yamaha Outboards brand into the market leader. Supervised two support positions. Was the “face person” in the field and maintained dealer and boat-builder relationships. Actively engaged in managerial development and product training.Key Results:* Awards: Bassfan.com (trade media) 6th Man award for Behind-the-Scenes Efforts and Achievement-2003, Yamaha Outstanding Marketing Award - 2004, Yamaha Innovative Thinking Award-2002 * Team Yamaha Outboards anglers won multiple championship and Angler of the Year titles generating significant media and brand value through ESPN/ESPN2 programming, BASS Master Magazine, FLW Outdoors properties, and other media channels. * Pioneered new best-of-show apparel, boat graphics, and signage, raising the bar in the industry. Designed licensed consumer apparel that generated significant revenue and branding for the company. * Consistently generated top media value positions on Joyce Julius reports. This was accomplished in a highly competitive landscape against more established and funded brands.* Significantly improved the contract negotiation and deliverable processes. Improved timeliness and adherence to brand standards and the business plan. * Developed and implemented new ACT (Angler Certification Training) programs requiring sponsored anglers to complete product and media training to be eligible for incentive/retainer payments.

Springfield, Mo

Managed all corporate sponsorship of anglers, celebrities, and events for the Tracker and Nitro brands. Supported retail promotions, dealer incentives, annual dealer meeting, catalog production, and photo shoots. Worked with product managers to enhance the technical specification charts.Key Results:* Created a new made-for-TV fan favorite - the Nitro Skills Challenge, where professional anglers compete on a dynamic course showcasing casting and boating skills modeled after the NFL Quarterback Challenge.* Managed key tournaments and owner-equity programs: Bass Pro Shops Legends, Nitro Owners Summit. * Designed the Nitro Boats “swoosh” logo and cutting-edge jersey that became iconic in the industry.

Springfield, Mo

In a newly created role, pioneered several unique programs for catalog prospecting and new-buyer conversion. Tactics included customer profiling of existing database, data capture at sport shows, and bartering/acquiring lists from outfitters and state licensing agencies.Developed quarterly reports for senior management on CSI index. Also performed SPSS statistical analysis, lifetime vs. new customer analysis, survey design/administration, and competitive analysis.Key Results:* 800,000+ qualified prospects and $3.2M in bonus sales from non-traditional methods. These lists significantly outperformed traditional list rentals on a cost-per-buyer and conversion-rate basis. * Process-mapped neglected international orders and shipments and catalyzed change. Several key measures, including profitability, delivery time, and customer satisfaction, were significantly improved.* Discovered and analyzed opportunities in the previously ignored emerging Japanese direct-mail market. Worked with Division President to develop and implement the strategic marketing plan.