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David Smith is listed as Director of Marketing Analytics / Senior Data Scientist / Senior Marketing Analyst at 5W Insights, based in Rochester, New York, United States. AeroLeads shows a matched LinkedIn profile for David Smith.
David Smith previously worked as Senior Marketing Scientist at Self-Employed and Chief Marketing Scientist at 5W Insights. David Smith holds Bachelor Of Science - Bs (2 Classes Short Of Bs), Computer Science from Rochester Institute Of Technology.
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I am an Entrepreneurial and results driven database marketing professional. I have worked in Database Marketing roles at Direct Marketing Services companies for 29 years performing many roles such as:• Chief Marketing Scientist• Manager of Analytics• VP of Development• Senior Data Scientist• Senior Marketing Analyst• Small Business Owner• Database Developer• Direct Mail Specialist• Programmer / Analyst• Client Account ManagementI have extensive SQL experience and have built hundreds of predictive models for clients to use in targeted marketing campaigns for acquisition, retention, and cross-sell. I have also built hundreds of client presentations and provided account management services for many clients.I have managed teams of 5-20 analysts and developers and I am always trying to help everyone improve.I am always focused on making sure what I do will have a positive financial impact on the company and any clients as if it was my own money being spent or invested.During my 29 years in DB Marketing, I started 2 small Direct Marketing Services companies of which I founded and ran for 4-6 years each. Prior to transitioning into DB Marketing I spent 6 years as a Geographic Information Systems (GIS) Analyst/Developer working for the government.
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Rochester, New York, United States
Provide Database Marketing, Predictive Modeling, SQL Database Development, Campaign Analysis, and Senior Marketing Scientist services for various clients, including 5W Strategists, Amsive, Decision Software (DSI)Assist clients with identifying and marketing to the best possible Acquisition and Retention candidates.Extensive experience in SQL, ETL, SAS.
Charlottesville, Virginia, United States
Propose and provide Database Marketing solutions for clients to help them maximize Acquisition, Up-Sell, Cross-Sell campaigns.SQL Database/Warehouse Development, Strategic Campaign Design and Execution, Predictive Modeling, Customer/Responder Profiling, Client Annual Marketing Budget Planning based upon Strategic Targeting MethodologiesExtensive experience.
Rochester, New York, United States
Proposed and developed direct and database marketing solutions for clients.Developed client marketing campaigns utilizing strategic analyses, database marketing, customer profiling, targeted list prospecting, predictive modeling, and recommending measurable marketing solutions to clients.
Rochester, New York, United States
Managed 20+ Application Developers who developed strategic marketing applications for various clients. Instituted Matrixed management to allow developers to provide services to multiple clients and maximize utilization instead of only servicing individual clients and not being fully utilized.
Rochester, New York, United States
Proposed and provided Database Marketing solutions for clients to help them maximize Acquisition, Up-Sell, Cross-Sell campaigns.SQL Database/Warehouse Development, Strategic Campaign Design and Execution, Predictive Modeling, Customer/Responder Profiling, Client Annual Marketing Budget Planning based upon Strategic Targeting Methodologies
Rochester, New York, United States
Designed and executed analysis plans to provide business intelligence for clients. Processed raw data and analyzed and summarized the results into an uncomplicated format. Anticipated likely business questions from clients as well as potential predictive modeling considerations.Multivariate statistical analysis and predictive modeling based on individual.
Rochester, New York, United States
Proposed and developed direct and database marketing solutions for clients.Developed client marketing campaigns utilizing strategic analyses, database marketing, customer profiling, targeted list prospecting, predictive modeling, and recommending measurable marketing solutions to clients.Provided direct mail campaign design, printing, presorting.
Rochester, New York, United States
* formerly IMPCO / formerly Webcraft Direct Marketing / formerly Naviant in Rochester NY (acquired multiple times 1996-2001)* database marketing division grew from 10 employees in 1995 to 80+ in 2001Proposed and developed direct and database marketing solutions for clients.Supervised teams of Business Analysts that managed strategic client marketing.
Phoenix, Arizona, United States
Developed GIS (Geographic Information Systems) needs analysis, database designs, scopes of work, prototypes, and applications using ESRI’s ARC/INFO, UNIX scripts, and ORACLE software.Developed and maintained GIS applications for various government departments, including maintenance applications, ad-hoc query and display applications, and analytical.
Rochester, New York, United States
Developed GIS (Geographic Information Systems) needs analysis, database designs, scopes of work, prototypes, and applications using ESRI’s ARC/INFO, UNIX scripts, and ORACLE software.Developed and maintained GIS applications for various government departments, including maintenance applications, ad-hoc query and display applications, and analytical.
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David Smith works for 5W Insights.
David Smith is listed as Director of Marketing Analytics / Senior Data Scientist / Senior Marketing Analyst at 5W Insights.
David Smith is based in Rochester, New York, United States while working with 5W Insights.
David Smith has worked for Self-Employed, 5W Insights, Targit3 Marketing, Sigma Marketing Group Llc, and Concentrix.
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David Smith holds Bachelor Of Science - Bs (2 Classes Short Of Bs), Computer Science from Rochester Institute Of Technology.
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