Senior Marketing Scientist
CurrentProvide Database Marketing, Predictive Modeling, SQL Database Development, Campaign Analysis, and Senior Marketing Scientist services for various clients, including 5W Strategists, Amsive, Decision Software (DSI)Assist clients with identifying and marketing to the best possible Acquisition and Retention candidates.Extensive experience in SQL, ETL, SAS, Predictive Modeling, Data Warehouses, Account Management, Client Services, Client Presentations, Excel, Campaign Design and Testing, Campaign Reporting, Campaign Attribution, and all aspects of Database Marketing. Some experience in Alteryx, Tableau, Business Objects, Python).Able to manage and execute all aspects of strategic Database Marketing projects from: - Client Needs Assessment - Project proposals and sales presentations - Project Management - Team Management - Data Extraction, Transformation, and Loading - Data Manipulation and Aggregation - Predictive Modeling - Strategic Audience Development - Client Presentations - Recommendations of positive ROI Marketing Campaigns - Campaign Analysis - Continuous Improvement - Recommendations for Next Steps for Client to meet their ObjectivesI am a quick learner and common statements from clients and co-workers that I have received are: - I was one of the best hires - I achieved more work/results in less time than any other team member/co-worker - I was the most productive - I always have acted like I was an internal employee for clients - I always make sure to keep ROI and LTV (Lifetime Value) as the driver of all decisions - I am always trying to recommend improvements or advancementsI believe that my knowledge and experience is broad enough after 35+ years that if there is any S/W that I am not efficient in today, I can learn extremely quickly (especially with so many online courses available) to be just as productive as needed in any role.
