Provide Database Marketing, Predictive Modeling, SQL Database Development, Campaign Analysis, and Senior Marketing Scientist services for various clients, including 5W Strategists, Amsive, Decision Software (DSI)Assist clients with identifying and marketing to the best possible Acquisition and Retention candidates.Extensive experience in SQL, ETL, SAS, Predictive Modeling, Data Warehouses, Account Management, Client Services, Client Presentations, Excel, Campaign Design and Testing, Campaign Reporting, Campaign Attribution, and all aspects of Database Marketing. Some experience in Alteryx, Tableau, Business Objects, Python).Able to manage and execute all aspects of strategic Database Marketing projects from: - Client Needs Assessment - Project proposals and sales presentations - Project Management - Team Management - Data Extraction, Transformation, and Loading - Data Manipulation and Aggregation - Predictive Modeling - Strategic Audience Development - Client Presentations - Recommendations of positive ROI Marketing Campaigns - Campaign Analysis - Continuous Improvement - Recommendations for Next Steps for Client to meet their ObjectivesI am a quick learner and common statements from clients and co-workers that I have received are: - I was one of the best hires - I achieved more work/results in less time than any other team member/co-worker - I was the most productive - I always have acted like I was an internal employee for clients - I always make sure to keep ROI and LTV (Lifetime Value) as the driver of all decisions - I am always trying to recommend improvements or advancementsI believe that my knowledge and experience is broad enough after 35+ years that if there is any S/W that I am not efficient in today, I can learn extremely quickly (especially with so many online courses available) to be just as productive as needed in any role.

Propose and provide Database Marketing solutions for clients to help them maximize Acquisition, Up-Sell, Cross-Sell campaigns.SQL Database/Warehouse Development, Strategic Campaign Design and Execution, Predictive Modeling, Customer/Responder Profiling, Client Annual Marketing Budget Planning based upon Strategic Targeting MethodologiesExtensive experience in SQL, ETL, SAS, Predictive Modeling, Data Warehouses, Account Management, Client Services, Client Presentations, Excel, Campaign Design and Testing, Campaign Reporting, Campaign Attribution, and all aspects of Database Marketing.Able to manage and execute all aspects of strategic Database Marketing projects from: - Client Needs Assessment - Project proposals and sales presentations - Project Management - Team Management - Data Extraction, Transformation, and Loading - Data Manipulation and Aggregation - Predictive Modeling - Strategic Audience Development - Client Presentations - Recommendations of positive ROI Marketing Campaigns - Campaign Analysis - Continuous Improvement - Recommendations for Next Steps for Client to meet their Objectives

Proposed and developed direct and database marketing solutions for clients.Developed client marketing campaigns utilizing strategic analyses, database marketing, customer profiling, targeted list prospecting, predictive modeling, and recommending measurable marketing solutions to clients.

Managed 20+ Application Developers who developed strategic marketing applications for various clients. Instituted Matrixed management to allow developers to provide services to multiple clients and maximize utilization instead of only servicing individual clients and not being fully utilized.

Proposed and provided Database Marketing solutions for clients to help them maximize Acquisition, Up-Sell, Cross-Sell campaigns.SQL Database/Warehouse Development, Strategic Campaign Design and Execution, Predictive Modeling, Customer/Responder Profiling, Client Annual Marketing Budget Planning based upon Strategic Targeting Methodologies

Designed and executed analysis plans to provide business intelligence for clients. Processed raw data and analyzed and summarized the results into an uncomplicated format. Anticipated likely business questions from clients as well as potential predictive modeling considerations.Multivariate statistical analysis and predictive modeling based on individual program/client requirements.Provided recommendations for marketing program improvement and structure. Sales support, needs assessment, proposal and presentation development, and prospect consultation.

Proposed and developed direct and database marketing solutions for clients.Developed client marketing campaigns utilizing strategic analyses, database marketing, customer profiling, targeted list prospecting, predictive modeling, and recommending measurable marketing solutions to clients.Provided direct mail campaign design, printing, presorting, lettershop, and mailing services to clients

* formerly IMPCO / formerly Webcraft Direct Marketing / formerly Naviant in Rochester NY (acquired multiple times 1996-2001)* database marketing division grew from 10 employees in 1995 to 80+ in 2001Proposed and developed direct and database marketing solutions for clients.Supervised teams of Business Analysts that managed strategic client marketing programs. Supervised Statisticians that implemented client profiling, research, and predictive modeling solutions for direct and database marketing programs.Assisted sales staff with business development efforts by developing and presenting prospect and client direct and database marketing proposals and presentations.Developed client marketing campaigns utilizing strategic analyses, database marketing, customer profiling, targeted list prospecting, predictive modeling, and recommending measurable marketing solutions to clients.Provided analytical services, including Campaign and Demographic Profile Analyses for the evaluation and development of client marketing programs.Provided strategic recommendations and methodology to improve client marketing programs.Led the design, implementation, and management of a DB2 consumer data warehouse featuring more than 1 billion consumer records and over 1,000 demographic attributes used for database marketing.Managed Programmer Analysts working in SAS / SQL / DB2 programs to handle data loading, extraction, cleansing, transformation, appending, and data mining services.Managed and negotiated data vendor contracts for in 5 house consumer database installs of 200+ million records each from various list vendors.Developed data templates and SAS / SQL / DB2 programs to handle data loading, extraction, cleansing, transformation, appending, and data mining services for client marketing campaigns and analyses.Developed GIS (Spatial Analysis) programs and applications to assist with demographic analysis of database marketing campaigns and client profiling.

Developed GIS (Geographic Information Systems) needs analysis, database designs, scopes of work, prototypes, and applications using ESRI’s ARC/INFO, UNIX scripts, and ORACLE software.Developed and maintained GIS applications for various government departments, including maintenance applications, ad-hoc query and display applications, and analytical applications.Performed numerous demographic analyses to analyze demographic patterns that would identify areas of the city that would be improved or targeted for services by various city departments including Water, Assessment, Police, Transportation, Lighting, Zoning.

Developed GIS (Geographic Information Systems) needs analysis, database designs, scopes of work, prototypes, and applications using ESRI’s ARC/INFO, UNIX scripts, and ORACLE software.Developed and maintained GIS applications for various government departments, including maintenance applications, ad-hoc query and display applications, and analytical applications.Performed numerous demographic analyses to analyze demographic patterns that would identify areas of the city that would be improved or targeted for services by various city departments including Water, Assessment, Police, Transportation, Lighting, Zoning.