David Smith Email & Phone Number

Orange County, California Area

Understand the creative and digital processes and provide ideas for improving existing executionsAbility to see the big picture, identify key issues, and provide proactive tactical and strategic recommendationsUnderstanding of the role that multichannel media plays in a client's communication mixManage complex online programs across multiple channels, with numerous interactive partnersSeek non-traditional solutions to marketing/marketplace problemsOversee/manage the tactical plan development process, while contributing to tactical plan design:Encompass all of the agency's disciplines including print, digital, and CRMCommunicate key client issues/initiatives to teamOversee creation of competitive reviewGenerate key issues/objectives/strategiesSupervise development of tactics/budget/timingManage internal approval processOversee project/program reporting including KPI performance and metrics reportingFoster a positive and productive team atmosphere and establish credibility both internally and externallyFacilitate and maximize client relationships:Seek opportunities to grow business, across all agency disciplines, within current accounts and into new accounts connected with that client. Demonstrate a thorough understanding of the client's business and actively seek opportunities for further account development Establish credibility with clients at all levels

Sacramento, California Area

Meeting clients to discuss their advertising needsWorking with account planners to devise a campaign that meets the client's brief and budgetPresenting campaign ideas and costings to clientsBriefing the creative team who will produce the advertsNegotiating with clients, solving any problems and making sure deadlines are metChecking and reporting on the campaign's progressKeeping in contact with the client at all stages of the campaignManaging the account's budget and invoicing the clientMaking 'pitches' to win new business