• Conduct keyword research to inform project direction, assess market demand for subject in Amazon and Audible ebook and audiobook marketplaces.• Research and compose outline for each chapter of 25,000-30,000 word manuscript, provide sourcesfor citation.• Work closely with ghostwriter to ensure accurate presentation of material, flow and narrative engagement.• Edit and proofread for grammar errors, submit revision requests.• Manage project release, ensure proper formatting guidelines are met for both print and digitalmanuscripts.•Work with ACX narrators to develop audiobook recording, design project cover, launch to audible.

 Project assignment to team Sydney Mclaughlin to design a signature footwear and apparel line. Researched brand athlete and relevant inspiration for development of signature apparel and footwear line. Identified problem and solution strategy for apparel and accessory design, ideation/sketching. Identified final concept, developed technical flats with functional callouts, and produced physical prototype.

 Assigned to team sponsored by Dreamville Records to design a head to toe kit in the lifestyle category for the music label. Identified brand pillar design strategy for Apparel and corresponding footwear line. Developed design brief including consumer profile, product scalability, theme, innovation, price and distribution. Developed original apparel silhouette for consumer profile including ideation sketches, tech pack, 3D and physical prototype.

 Researched prospective customer interests to inform marketing campaign development and sales strategies. Conducted post mortem analyses of previous marketing efforts to analyze effective and detrimental aspects of a strategy,consolidating functional components to be used in future campaign strategies. Ideated marketing campaigns and broad scale communications efforts to generate market response and awareness. Collaborated with product development team to create product innovations and improvements based on market research data. Organized and attended tradeshows, demoed company product with prospective customers, communicated unique and variedadvantages of entire product line. Managed sales lead data, updating and cataloging leads accurately and visibly for reps to draw information from. Communicated with leads in the market about product details including pricing options and implementation.

 Supported the brand with assistance of organizing company events, including conception and distribution of marketing collateralwithin the local market. Accurately and engagingly communicated advantages of entire Arc’teryx product line to prospective customers and retailers. Maintained and strengthened relationships between distributors and consumers. Represented the product and brand with esteem in both work and personal life. Attended clinics and workshops to gain greater insight into product function and performance.

ROGUE ALESMARKETING, DIGITAL AND BRAND COMMUNICATIONS SPECIALIST October 2015–June 2016 Composed, proofread, and edited copy for social media directed for specific audiences across Facebook, Untapped, Instagramand Twitter, along with product specific content on main site. Ideated and composed product stories and brand narratives consistent with Rogue ideology to inform product marketingstrategies. Composed marketing campaign strategies, assisted in campaign execution from conception to delivery including coordination ofpromotional product release events and digital marketing asset ideation and implementation. Planned, oversaw, and organized multiple promotional events from inception to execution. Conducted research groups and interviews with brewers to gain insight into product improvements and innovations for futureproducts and campaigns. Was responsible for lead entry into CRM systems, including consumer membership programs and media contacts. Assisted in management of marketing merchandise inventory, monitoring inventory levels and issuing replenishment orders. Coordinated communications efforts to more effectively market Rogue product leading up to and following product release.

•Responsible for concepting, producing and executing multiple public-facing digital media assets, including social media messaging, written releases, graphic design images/meme creation and video content.• A notable project was a YouTube video drawing attention to annual global migratory bird migration. With an extremely limited budget, I independently organized and edited the video, drawing from the department's stock photography archives, as well as composing and producing music for the video. Achieving recognition in international communities, the video was shared across multiple media platforms and was one of the U.S. Fish and Wildlife Service's most viewed YouTube videos of 2013.• Facilitated video and still photo documentation of departmental events, uploaded and archived all recorded data. Responsible for photo and video editing and production.

• Worked directly with the professor in designing exams and grading exams and essays• Provided guidance and support to upper division university students. Facilitated class discussions, worked with students in both individual and group settings to enhance learning