David Tanis Email & Phone Number

Greater Boston Area

AFL and its Test and Inspection Division are focused on making a difference - not only in the markets we serve but also in the communities in which we live.Our vision is to redefine the Fiber Optic Test and Inspection equipment marketplace through our products and our services and the complete solutions which we provide. Our number one goal is to make our customers successful and profitable.

Greater Boston Area

Delivering smart infrastructure consultancy for enterprise and service provider applications, with focus on data centers, commercial buildings and smart cities.

Greater Boston Area

Oversaw strategic and product marketing for $1,000,000,000+ enterprise business. Developed and implemented marketing plans for smart buildings and data center segments, including managing development of content for all stages of buy cycle, managing enterprise section of website, developing sales enablement tools for team of 500+ sales executives, and delivering presentations at strategic industry events. Worked closely with team of business unit, sales, R&D, and technical support and extended global marketing team to develop marketing and sales enablement strategies. Developed content ranging from best practices eBooks, whitepapers, industry articles, multimedia, sales presentations, blogs and webinars to detailed technical papers, ordering guides, and product spec sheets. • Developed content and drove new and repeat visits to website by over 20% per year. • Worked with eco-system partners to develop webinars viewed by nearly 1,000 people. • Increased pageviews, content downloads, and time spent on website by 30%. • Developed sales enablement tools and content to support company’s ongoing leadership sales and technical position in structured cabling market.• Designed marketing strategies to incorporate multiple portfolios of companies acquired by CommScope, including iTRACS, Redwood, and TE BNS. • Created comprehensive marketing plans for key product launches.

Bray, Ireland

Led team of 25 technical sales managers (TMs) based across EMEA for $200,000,000+ business. Created pre-sales technical materials and provided post-sale support for TMs and team of 75 sales managers. Developed and delivered technical sales presentations to key strategic accounts in EMEA region. Oversaw development of strategy and design for participation in key industry events. Designed and managed product display in executive briefing center and managed customer visits to EMEA HQ location in Bray, Ireland. Interfaced between EMEA region and HQ business unit and R&D teams to ensure product development met unique needs of region. Supported key projects with network design and integration work with ecosystem partners. Managed annual week-long training session for team of TMs. Provided on-site support for most critical field issues. Provided key technical input on strategic bids and proposals. Worked with key distributors and installation partners in region to ensure support and understanding of CommScope solutions. Contributed to hiring and retaining key regional TMs. Built strong fiber-optic and data center knowledge within EMEA technical community.• Leveraged expertise in fiber optics to help increase fiber sales significantly in region. • Assisted in launching new technology and growing “high-end solutions” from 19% of total EMEA revenue in 2005 to over 50% in 2012.• Established Solutions Lab in Bray in 2008.• Supported EMEA sales efforts responsible for growing market from $170,000,000 to $225,000,000 in highly competitive market • Delivered average of two customer presentations per week in EMEA HQ location of Bray. • Performed instrumental role in several key project wins in finance, tech, healthcare, and education verticals.• Named Coach of the Year in 2012 and Manager of the Year in 2011.

Dublin, Ireland

Delivered technical sales and marketing for optical fiber cable business across EMEA region, resulting in market share growth of 20% per year. Generated network designs and economic case studies based on DWDM systems design and optical fibers. Submitted technical papers and articles for publication and presentation at industry conferences. Participated on European FTTH Council architecture committee. Interfaced between HQ business unit, R&D, and EMEA regional teams to ensure achievement of local requirements. Traveled extensively across region to support key customer events, industry seminars, and factory visits. Provided direct account support in Spain, Portugal, Ireland, and Iceland.

North Andover, Ma And Dublin, Ireland

Provided technical sales support to team of 100 sales managers across EMEA in support of optical fiber sales (to OEMs) and optical fiber cable sales to large service providers/telecom companies. Created multi-service network designs across wide range of technologies including IP, ATM, DWDM, SDH, and fiber cable. Increased fiber revenue from less than €50,000,000 to over €200,000,000 in 2000. Designed SDH and DWDM networks for multiple service providers, including incumbent, power utility, and city operators. Traveled extensively to deliver sales presentations and support industry events, trade shows, and symposiums. Nominated to Achievers Club in 1999 and 2000.

Greater Boston Area

Served in multiple roles focused on marketing and managing telecom transmission solutions to independent telephone companies, private networks, government, access providers, and more. Worked with sales and R&D to ensure product roadmaps included key features critical to success. Supported sales teams as subject matter expert in transmission solutions. Developed proposals, with ROI analysis, targeted to key accounts showing benefit of company’s solutions. Partnered with other business units to develop integrated proposals. Performed instrumental role in several key project wins including network modernization projects for GTE and ALLTEL.

Greater Boston Area

Engineered key transmission products designed and manufactured by AT&T western electric. Worked directly with manufacturing team, product managers, quality, and R&D on new product introductions and ongoing improvements in telephone equipment for central offices. Designed and implemented cost reductions. Ensured accuracy of bills of material and manufacturability for products. Initiated cost reductions saving over $300,000 annually on production of D4 channel banks. Supported introduction of multiple new product lines, such as Autoplex systems, synchronization distribution, and automated digital carrier.

Mba, Marketing

Bs, Mechanical Engineering