Oversee strategy and analytics for >$250MM of marketing spend across TV, digital advertising, social media, experiential marketing, and global analytics.

Managed all operations for CMO during organization’s expansion from 20 headcount to nearly 100, overseeing all role generation, org structure, budgeting, and org communications. Managed marketing measurement and reporting from all lines of business under CMO, collaborating with research and analytics teams to construct innovative and transformative marketing analysis.

Acquisitions: Executed 360 marketing plan across email, digital, and OOH channels for the growth of North American Citi card adoption into Apple Pay, exceeding acquisition goals by 30%.Collaborated with regional marketing directors in seven countries to adapt North American Apple Pay strategy to international markets, resulting in consistent global branding and messaging.

Managed 12 person, multi-million dollar contract with Army Research Labs (ARL). Developed state of the art armor system for mine resistant army vehicles, resulting in 50% increased survival odds for soldiers involved in rocket or land mine attacks.Increased team size by 50% within one year of promotion by identifying new projects, pitching ideas to contract customer, and spearheading execution.Grew contract value by 33% through high level performance in cross disciplinary functions including marketing, annual budgeting, and contract negotiation