• Write, edit and proofread content for publication on APS.com. Coordinate with subject matter experts (SMEs) to gather and refine scientific/technical information, contributing strong ability to process/rewrite this content simply, producing accessible website content for a general audience using Sitecore CMS. • Support executives and other colleagues as Communications Watch Officer during Incident Commands, preparing/distributing urgent written updates.• Manage editorial calendar using SharePoint, working collaboratively with other web content editors.• Manage content for APS’s parent company on pinnaclewest.com, simplifying complex financial material for a general audience. • Collaborated with a team on design, creation and maintenance of brightcanyonenergy.com and transcanyon.com.• Review, track and report on website quality, integrity and traffic utilizing Google Analytics and other tools.

• Hired to develop and manage 15-member international blog production team for Keap.com, promoting marketing automation and customer relationship management (CRM) software for entrepreneurs.• Used technical information to build and develop accurate, simple and creative blog content to drive reader engagement, spread product awareness and motivate consumer behavior/action. Wrote/edited blogs and guides on small businesses, assigning work to freelancers and managing editorial calendar using Trello.• Developed search engine optimization in collaboration with SEO consultant, producing KPIs and metrics to guide strategic direction of website. Maintained webpages using Drupal.

• Managed content on the website, NHL.com/coyotes, using CMS, writing and editing a wide variety of content.• Led coverage of the team as beat reporter for website. Wrote scripts for videos; developed, co-produced and published these videos for deployment on team site and social media platforms.• Co-managed team’s official social media accounts; co-hosted podcast; presented Facebook Live broadcasts.• Provided live in-game analysis during intermissions of team’s official radio broadcasts. Discussed team news as guest on SiriusXM NHL Radio.

• Ensured accurate, timely coverage of Arizona Coyotes NHL team as beat reporter (2003 – 2007). • Assigned work to 5+ freelance writers, managing news content for multiple hyperlocal websites as a Community Sports Editor, writing and editing web and print content throughout transition from print to digital. • Provided backup reporting for Phoenix Suns, Arizona Diamondbacks and The Phoenix Open.• Worked various roles on Sports copy desk (1993-99), including Agate Clerk, Slot Editor and News Editor.