David Worley Email and Phone Number

• Responsible for Regional Sales objectives through Strategic Planning, Execution and Review• Grew 2013 Business by 14.5%, 745,600 total Case sales equating to 34 Million dollars in Retail sales• Created 2014 Marketing and Sales Plan against Collegiate properties in the State of Texas University of Texas, Texas A&M and Texas Christian University• Developed Key Performance Indicator’s aligning with Pepsi’s Strategic Initiatives Sales Goals, Brand and Package Distribution… Show more • Responsible for Regional Sales objectives through Strategic Planning, Execution and Review• Grew 2013 Business by 14.5%, 745,600 total Case sales equating to 34 Million dollars in Retail sales• Created 2014 Marketing and Sales Plan against Collegiate properties in the State of Texas University of Texas, Texas A&M and Texas Christian University• Developed Key Performance Indicator’s aligning with Pepsi’s Strategic Initiatives Sales Goals, Brand and Package Distribution Targets, Score carding and Innovation Implementation • Manage field team to work closely with Pepsi on Key Account Activity and Independent Account Activity including Funding, Incentives, Goals, Price Promotions and Execution• Direct Key Account team on Promotional Planning, Shelf Funding and Promotional Budget Allocation Implemented Shelf Standards and funding Guidelines• Facilitate weekly Small and Large Format meetings for the largest 6 South Region Bottlers• Developed Meaningful Key Account and Bottler Incentives designed to create increased Share of Mind within the Pepsi system Show less

• Energetically grew Non-Traditional business within Business Unit by +18.4% in 2012• Managed and Coached Solid Non-Traditional Key Account Team of 3 Regional Sales People – Maximizing results in Military, Vending and Collegiate channels; Respectfully up 17%, 26% and 24% in 2012• Developed Regional Non-Traditional Key Performance Indicator’s aligning with Off Premise Targets• Created local and Regional Incentives designed to Energize and Motivate Key Sales Personnel• Managed… Show more • Energetically grew Non-Traditional business within Business Unit by +18.4% in 2012• Managed and Coached Solid Non-Traditional Key Account Team of 3 Regional Sales People – Maximizing results in Military, Vending and Collegiate channels; Respectfully up 17%, 26% and 24% in 2012• Developed Regional Non-Traditional Key Performance Indicator’s aligning with Off Premise Targets• Created local and Regional Incentives designed to Energize and Motivate Key Sales Personnel• Managed Budgets and KPI’s for Key Accounts including Vistar, Truman Dobbins, Ft. Hood and The Univ. of Texas Show less

Successfully executed Business Plan objectives within the Grocery and Convenience Channels. Customers included Murphy USA, Mapco, Kroger Delta, Kroger Houston, Brookshire’s, Circle K Southeast, EZ Mart, Harps and others across the South East Business Unit.Grew Red Bull’s market share within the Southeast markets and within each of the measured customers. Each year both the region and customer base finished ahead of year ago, resulting in a 43% Dollar Share of the Energy… Show more Successfully executed Business Plan objectives within the Grocery and Convenience Channels. Customers included Murphy USA, Mapco, Kroger Delta, Kroger Houston, Brookshire’s, Circle K Southeast, EZ Mart, Harps and others across the South East Business Unit.Grew Red Bull’s market share within the Southeast markets and within each of the measured customers. Each year both the region and customer base finished ahead of year ago, resulting in a 43% Dollar Share of the Energy Category.Exceeded sales results versus business plan with double digit growth rates in dollar volume and shipments each year.Prepared and Conducted Key Account and Distributor presentations and Business Plans.Created Proposals and Incentives for Key Accounts and Distributors, increasing shelf space beyond market share.Negotiated yearly CMA contracts with all Key Account responsibilities, driving the Business plan objectives while consistently managing against the trade budgets; growing Red Bull in-store presence to a minimum of 50% share of the Energy Categories shelf space and increasing promotional activity. Show less

Developed Annual Business Plans with regards to organization requirements, distribution, volume, and KPI’s.Implemented Monthly Scorecard process with merchandising, pricing and sku priorities to company standards. Responsible for 1 of 6 Coors Market Development Markets.Managed Multimillion dollar budget to drive sales in Key market to +5% in 2001.Activated “Collegiate” Keystone Light Brand Sales Initiative.