David Melnyk Email & Phone Number

Bozeman, Montana, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

I joined Dow Jones as a Digital Marketing Associate. I currently oversee all Google and Microsoft paid media efforts for The Wall Street Journal, Barron's, and MarketWatch publications globally. That includes managing the Paid Search, Display, YouTube, and other products within each platform. I work closely with the acquisition team which mainly focuses on direct response ads to grow our subscription base. I also work closely with the brand marketing team, WSJ Student team, engagement team as well as the events team to help promote breaking news stories, content pieces, and select WSJ+ events through paid media.I had the opportunity of advancing our overall Google media strategy by reconsidering how we use each product. Google is a massive media channel where we can connect with more users than we ever thought. I was able to present to senior leadership how we plan to use each part of the marketing funnel with each of Google's ad products and how it will help drive more people to interact with our brand. This sparked interest in senior leaders to increase funding in paid media efforts for the following fiscal year.Some business goals that I was able to reach was the migration of two international ad accounts in-house, and the advancement and evolution of our paid search media strategy. Each opportunity presented itself with challenges in which I worked with my team as well as our account reps for each platform. Successfully completing these goals was a huge accomplishment for the business and myself as we are now able to capture more users at a more cost efficient rate.

I had the privilege of working for my high school ice hockey team for two seasons. I was assisting the head coach for all three teams within our organization. Working on three teams, ranging from middle school all the way through high school presented an opportunity to teach these young kids what being on a competitive team means. I played from middle school through high school, with the same coach who is still inspiring these kids today, so it was important for me to give back to the school and team that I had so much fun with. In my second year coaching, I took on more responsibility by supporting the middle school team as head coach. I ran practices and games throughout the season which allowed me to be more creative while still making sure the kids had fun and learnt something.With my second year behind the bench of the varsity team, we had an unbelievable run through the playoffs, and were able to capture the 2019 county title. This was a huge accomplishment for the team since they hadn't won any championship for at least 10-15 years. Even when I played, the team had a long way to go in terms of winning playoffs, so to see how far this club has come was amazing to see especially for the coaches, players, and families.

London, Gb

Handled day to day tasks like pacing reports, campaign optimizations, SQR's, and ad hoc requests. Managed a college intern as well as a college graduate in the media training program for 2 months.

London, Gb

Right after graduation I accepted a position as a Media Trainee part of Publicis Media's media Trainee Program. This program lasted 4 months which were split between 2 rotations which were 2 months each. After the 4 months, we would eventually 'graduate' and move into a full time position within the agency. My first Rotation was in Paid Search where I worked on Nintendo, BASF, and Qantas. My second rotation was Analytics where I worked on Liberty Mutual Insurance, and Pizza Hut.

New York, Ny, Us

My advertising experience started with a summer internship within the Publicis Healthcare Group network. During that time, I was given the opportunity to learn how regulated the healthcare advertising is. Interns were split up into teams of 7 or 8 and were given a project to roll out an antihistamine drug campaign. The requirements made us create an iPhone and apple watch app that worked together seamlessly. This task required us to be as creative as possible and come up with a solution to help fight seasonal allergies.

Seattle, Washington, Us