-Paid Search/ Social growth marketer-Channel management: Meta, Google Search, Tik Tok, Pinterest, YouTube, Bing and Programmatic Media

-Empowers sustainable living through practical, eco-friendly products. Shop stylish, planet-friendly items. Products available on Etsy and Amazon.-Analyzed market research, search trends and competitor products to successfully launch an innovative new foldable tote bag across US + CA.

-Teaches advanced digital marketing content through immersive bootcamps on SEM, paid social advertising and more.-Demos industry platforms through interactive workshops.

-Drove digital revenue and brand growth in North America for new and existing guests. -Worked collaboratively with media partners to deliver innovative channel plans and drive company OKRs.-Managed $25M annual budget, forecasts, channel optimizations, reporting and relationships with partner reps. -Mentored and trained team members, fostering a collaborative environment that fueled innovation and drove results.-Drove +72% YoY sales revenue from FY22 to FY23 (17% increase in spend).-Created detailed marketing briefs, partnering with creative team to deliver highly-effective channel creatives.-Developed new paid media processes improving budget management and weekly/quarterly forecasting.-Partnered with influencer, social, brand, analytics and creative teams.-Spearheaded lululemon's first AI lens for Snapchat and Meta, which outperformed (5x the avg. benchmarks) and drove a 10 point increase in brand association and 9 point increase in action intent.-Tested new beta opportunities and innovative solutions across channels, positioning lululemon at the forefront of the industry.

-Taught paid search strategy and paid media marketing material to industry executives.https://www.iabcanada.com/course/paid-search-marketing/

- Managed innovative advertising campaigns for enterprise clients including SCENE, Cineplex, SickKids, Bluenotes & Panasonic. - Optimized media across Google Search, Display, Gmail, YouTube, Facebook, Snapchat, Spotify, Twitter, Apple Search Ads and LinkedIn.- Trained junior team members.- Developed strategic annual plans, optimized media initiatives to achieve key KPIs and presented ongoing campaign insights to clients.

-Designed print and digital advertisements across all verticals for a national newspaper.

-Implemented marketing activity across all channels to drive 300,000+ annual visitors to the Ripley's attraction in London, England.-Developed weekly emails and managed organic social channels with 40,000+ followers on Facebook & Twitter.

-Assessed entries for the world's largest creative awards. Facilitated the judging process at the festival in Cannes, France within the PR sector.

-Increased executive coaching sales through email, web and social media campaigns.-Filmed and edited videos and website content. -Planned semi-annual training workshops.