I played a pivotal role in driving the brand's success in the luxury fragrance industry. My responsibilities included developing and implementing innovative marketing strategies, fostering relationships with key stakeholders, and ensuring our products resonated with the target audience. I collaborated closely with the creative team to craft engaging campaigns and content that captured the essence of our brand, ultimately elevating Inition Parfums' presence in the competitive fragrance market.

-Increased brand awareness by securing international brand placement on “Million Dollar Listing Los Angeles” season 15-Worked with influencers for new launches and digital placement- Exceeded Monthly sales goals and built a strong rapport with world royalty, government officials and A-list Celebrities

Analyzing quantitative and qualitative issues on processes in store and omni level with solutions that lead to increase revenue and customer experience. Communicated with the Founder and CEO on crucial issues with solutions, full execution of items with a positive impact on the business

Manage the store with duties including but not limited to the following: visuals, Inventory management, development of employee skills to excel customer service beyond the normal retail experience, with a emphasis of developed a more customer centric environment. Driving sales and ensure store consistently utilizes the company selling model to actively engage and connect customers with the Sam Edelman brand.Communicating with Sam Edelman and corporate team about future trends, quality control, events, celebrity stylist pulls and many other aspects of the brand that effect brand awareness and halo. Lead a pilot Micro-Influencer program with select stores in Qt 2/ Qt 3 of 2021. The program was successful and rolled out to all stores for Qt 4. Assisted with the development and build out of the first CRM reporting for the brand David was mention in the Sam Edelman Retail Newsletter Quarterly Review for 2019 for the West Coast Highlight employee with a top sale and delivering outstanding customer service to a Royal family from Kuwait.