David Jaques Email & Phone Number

Dover, NH

VXi was acquired by Jabra in October 2016. My core responsibilities are to the future success of the BlueParrott brand where I continue to drive the hardware and software product direction and development.

Dover, NH

• Reporting to the Vice President of Marketing, I am currently responsible for the marketing and management of all VXi products and product related programs. Much of my success is founded in a strong understanding of the.
• Lead the creation and design of cohesive literature, web, packaging and campaign deliverables
• Serve as chief architect on all new product and feature-set launch; timing of key web deliverables, press interaction, training, road shows, print, POP and video
• Standardized a new cohesive product pricing, program and promotional calendar process
• Overhauled product training program, providing key partners and internal sales with immediate access to product positioning sheets, white papers, webinars, competitive data and other key information
• Serves as product development liaison to Chinese vendors, made multiple trips to China

Peabody, MA

• Reporting to the SVP of Sales & Marketing, I managed the mobile audio business unit. Drove brand creative, product roadmap, pricing, sales programs, category P/L and awareness, including lead generation, advertising.
• Analyzed market research data, including competitor product analysis and customer/user feedback, identified new product lines and/or modifications to existing lines to meet market demand
• Developed a new sales approach designed to target the independent retailer. Created trade ads and materials to educate dealers on brand profitability, and sales programs to drive recurring revenue
• Designed campaign celebrating our 25th anniversary, developed entirely in-house; literature, website, packaging, displays, tradeshow booth, training materials, and POP—released in Jan ‘09
• Developed new amplifier line in under 7 months, delivering 50% growth in the category for 2010
• Averaged 20 new products to market per year, within a 6- to 10- month development time window

Peabody, MA

• Managed the development planning for all products in the mobile audio category. Developed packaging design, owner’s manuals and related technical documentation for new/updated products. Defined and created product.
• Total rebranding, consolidated the look and feel of all products, packaging, literature, web and more
• Coordinated product development, maintained bill of materials from concept through to distribution

Peabody, MA

• Developed comprehensive marketing campaigns and collateral materials, including print ads, announcements, brochures, price sheets, promos, tradeshows and press releases: all touch points from trade through to consumer..
• Created product materials, including artwork, label sets, and manuals offering a single source for illustrations, technical writing, and layout, lowering costs while increasing speed of delivery

Tempe, AZ

Coordinated new product development utilizing both internal and external resources. Managed Technical Department staff and related projects, including development of product manuals, technical documentation, presentations and dealer training manuals. Marketing event and trade show coordinator (average of 5 midsize to large events per year), responsible for.

Portsmouth, NH

Installation and commission based sales of Home, Car Audio and Custom audio products.

Small Business Management

Small Business Management

Business, Economics

Small Business Management