Determining whether your business will benefit more from SEO or PPC is not really an either/or situation. The best way to maximize your exposure online is by using a highly effective SEO (search engine optimization) strategy, and supplementing it with an PPC (pay per click) strategy as needed. SEO is one of the most important pieces of any online marketing strategy. When a website uses proper SEO, with keywords and phrases that are most relevant to their business, it will organically appear higher in the search results. The good news: Organic results are the best results; they offer real customers real content and helps customers who are trying to seek out your business find you! The bad news: SEO won't happen overnight. To grow your way to the top of a search listing organically, you must build a solid foundation over time. Organic search results appear beneath or to the left side of the paid ads. Ever notice the highlighted results that come up first in a search? Only 15% of the clicks from search results are on paid ads. Prioritize your efforts and master SEO so your business gets a portion of the 85% of the clicks that are on organic results. PPC ads are typically charged by the click (Pay per click - PPC), or per thousand views (cost per thousand CPM). Paid search advertising is a way to help gain clicks when your SEO is not working as well as you'd like it to. If you are in a competitive industry, or want to help your business stand out, maximizing exposure through SEO & PPC might be in your best interest. PPC costs the business owner money. The good news: It's an easy way to cut to the front of the line. The bad news: PPC can drain the bank if you are unsure of how to use it. You must understand how to manage the ads, keywords, and budgeting of your campaign start to finish. A service I offer gives you a customized marketing program just for #1 priority. I closely monitor your program to ensure the very best results.