David Norman Email & Phone Number

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

KEY RESPONSIBILITIES:- Driving and developing the category strategies for Danone's FMCG brands in Sweden.- Analyzing customer needs and consumer buying behaviors to create growth and profitability within Danone's Dairy, Plant-Based and Juice products.- Internal and external projects and collaborations to develop the Danone categories.- Collaboration with customers to drive the development of the Danone categories.- Ownership of market analyses, consumer insights, and news presentations (both to internal and external stakeholders).- Stratograms and product placement throughout the entire value chain for Danone, with support from the Key Account Management (KAM) and sales team.- Building business cases for new product development.

Stockholm, Sverige

- Responsible for overseeing the growth and development of the ProViva brand- Managing annual business plans and targets, innovation pipeline projects, brand budget, and brand plans- Developing and managing both ATL and BTL communication strategies- Developing strategic growth plans for the ProViva brand in various channels- Conducting regular reporting and recommending actions based on insights- Developing consumer insights for the ProViva brand- Managing relationships and work with core agencies- Acting as an internal champion and expert for the ProViva brand- Developing communication & activation mix together with creative agencies- Preparing and presenting reports of brand and portfolio performance- Developing media plans

Stockholm, Stockholm County, Sweden

• Responsible for developing data-driven brand and marketing strategies for Relatable's key accounts.• Responsible for concept development for Relatable's key accounts.• Working with global clients such as Samsung, Volvo, Chiquita, Nestlé, LG & HBO, with a special focus on the FMCG, Consumer Electronics, and Tech industries.• Key achievements: Successfully launched Sweden’s largest influencer marketing campaign to date. Implemented efficient work processes related to creative briefs and campaign reporting that significantly increased the content quality in all campaigns as well as the total share of long- term clients. Significantly improved ROI for Relatable's performance marketing campaigns.

Stockholm, Sverige

My responsibilities as a Key Client Creative Strategist at Relatable were to:• Create creative brand strategies for Relatable's key clients• Lead client meetings to present the execution strategy and execution timeline• Ensure we have the highest execution quality that's aligned with the agreement and sold-in idea• Write effective creative briefs and mood boards for Relatable's global campaigns• Use the company's in-house technology to find the best influencers based on demographics data and brand relevance for Relatable's global clients’ business challenges• Actively participate in meetings, brainstorms, and planning sessions with global clients• Develop comprehensive reporting to articulate campaign impact and results featuring content, a summary with insights and learnings from the campaign, and present it to the client. Metrics include: Executive summary, reach, engagement, CTR, VTR, audience analysis, top-performing content• Present insights and learnings from the campaign and possible improvements for the next campaign

Stockholm, Sverige

Relatable is a global influencer marketing agency consisting of 50+ employees over four offices – Stockholm, London, Los Angeles, and New York. My responsibilities as a Creative Strategist at Relatable were to:• Create creative brand strategies for both global and local clients• Lead client meetings to present the execution strategy and execution timeline• Ensure we have the highest execution quality that's aligned with the agreement and sold-in idea• Write effective creative briefs and mood boards for campaigns• Use our in-house technology to find the best influencers based on demographics data and brand relevance for our clients’ business challenges• Actively participate in meetings, brainstorms, and planning sessions with global and local clients• Develop comprehensive reporting to articulate campaign impact and results featuring content, summary with insights and learnings from the campaign, and present it to the client. Metrics include: Executive summary, reach, engagement, CTR, VTR, audience analysis, top-performing content• Present insights and learnings from campaigns and develop new strategies to sell to Relatable's existing clients.

Stockholm, Sverige

My role at the company was focused on the Nordic market, and the brands that I worked with were the consumer electronics brands Remington and Russell Hobbs.My main responsibilities were:• Social media and digital marketing• Brand building and marketing strategy• Content marketing• PR• Graphic design• Pricing analysis• Agency relationships and briefing• Trade marketing efforts• Product assortment analysis• Competitor monitoring• Sponsorship & ambassador evaluation• Best Practices & synergies sharing• Product forecastingKey achievements:• Increased ROI for digital marketing and social media• Bringing all graphic design efforts in-house, which has reduced marketing spending overall

Stockholm, Sverige

My role at P&G was a Nordic one and primarily involved:• Ensuring holistic content on every artwork & for all e-Content by being the sole approver of market specific translations• Ensuring commercial marketing copy is delivered on time and of highest quality• Leading the artwork development process for SMO-led artwork projects (gift-packs etc.)• Ensuring e-Content for all brands is delivered on time, without defects and "on equity"• Leading the e-Content development process for SMO-led SKUs• Improving the effectiveness and results of artwork & e-Content processes• Being the key contact for the external translation agency and training them on new brand guidelines• Conducting gap- and root-cause analysis as well as developing corrective and preventive action plansKey achievements include:• Reducing translation costs by >60%• Keeping the quality incidents at 0

Stockholm, Sverige

My role at 3M primarily involved;• CRM administration• Graphic design• Translations• Market research• Various administrative tasks

Stockholm, Sverige

My role at Acne primarily involved;• Concept development• Market research• Idea generation• Graphic design• Various advertising and marketing tasks