Founded Live Swell LI, a Long Island-inspired apparel brand, where I lead product design and business strategy.Provided creative direction for our brand's identity, ensuring all marketing and design elements align with our vision.I oversee the entire business operations from the initial concept to production and final customer delivery.Direct our team during photoshoots, creating a cohesive and brand-centric visual narrative.Engage with our community via social media platforms like Instagram, growing our brand presence.Focus on expanding our product line and reach, driving our mission to connect with like-minded individuals.

Developing comprehensive design packages that include shop drawings, production-ready artwork, renderings, location plans, and message schedules.Collaborates with clients during walk-thru's to determine project scopes and requirements, while running eCommerce operations.Coordinates with project management, production, and installation teams to establish appropriate sign systems that meet project goals.Effectively plans and prioritizes resources and deliverables across multiple projects based on the scope of work.Maintains project status reports and communicates strategic recommendations to clients, team members, and senior management on a regular basis. Effectively plans and prioritizes resources and deliverables across multiple projects based on the scope of work.

Transform client requests into visual representations for proofs and production while maintaining the standards set forth by the Graphic Design Team Manager.Illustrate concepts and ideas for client approvalCorrespond with in-house team to efficiently relay ideas into final approved designs

Collaborated with the graphic design and marketing team to productively create a high volume of weekly projects by the appropriate deadlinesEffectively promoted Lessing's Hospitality Group by designing numerous flyers, ads, blasts, motion graphics and logos using Adobe SuiteWorked directly with clients and communicated extensively to adapt projects to meet their personalized wants and needs

Worked directly with the Art Director. Supporting the development of designs, photo research, and competitive research. Development of graphic design and digital video work.