Marketing Manager
Current818 Brands is a fully integrated cannabis start-up in the San Fernando Valley. At 818 I was responsible for the development of and implementation of all marketing, sales and business platforms in support of business goals.• Developed branded content in the form of video and still photography for social, B2C and B2B efforts.• Provided recommendations to board on technology stack, CRM and 3PL platforms specific to the cannabis industry.• Responsible for all aspects of each marketing task from concept all the way through execution.• Creation of corporate style guide and design of whole retail program from packaging design to sales collateral and creative support, in preparation of new product launch.• Streamlined cost and design of retail packaging program to reduce COGs.• Responsible for event coordination and content creation.• Designed and oversaw development of new website with DTC shopping experience, including re-branding of corporate image. Creation of men’s apparel line from design to print production.• In charge of re-writing all company messages in corporate literature, catalogs and Online.