David Aubry Email & Phone Number

Ottawa, On, Ca

Ottawa, Canada Area

• Effectively led customer-focused brand and product campaigns across various channels, both online and offline, resulting in a significant enhancement of brand perception and health.• Headed a dynamic team of over 30 marketing experts, orchestrating a wide array of demand generation activities, encompassing everything from brand campaigns, event marketing, product marketing, partner marketing, content marketing, social media & e-mail communications.• Spearheaded an integrated demand generation strategy, achieving a remarkable 400% growth of our customer base.• Directed the development and implementation of a comprehensive corporate content strategy at EDC, driving brand engagement and thought leadership. • Established strong cross-functional relationships with product and channel stakeholders, driving alignment and delivery of integrated go-to-market strategies for improved business results.• Implemented Agile Marketing practices to enable the team to launch quickly, work efficiently cross-functionally, and make data-driven and customer-focused decisions.• Oversaw marketing budget for areas of responsibility, allocating resources and optimizing marketing expenditure to ensure maximum return on investment (ROI).• Championed innovation by influencing the establishment of a corporate-level Generative AI Committee at EDC, and successfully led the organization's first pilot project in generative AI, setting a precedent for advanced technological adoption and strategic AI integration.

Montreal, Canada Area

• Directed comprehensive B2B and B2C brand and product communication strategies across multiple product lines, enhancing brand positioning, customer engagement and loyalty.• Managed a team of skilled marketing communications professionals (8) responsible for delivering on campaign objectives, including project management, creative development, media planning, measurement and analytics.• Led the Agile Scrum team (9) responsible for the redesign and management of TELUS Quebec website, working collaboratively with multiple business stakeholders to deliver the redesign on time and on budget.• Collaborated closely with cross-functional teams, including product marketing & sales to ensure alignment and effective execution of marketing communication and digital initiatives.

Montreal, Canada Area

SSENSE is an international online retailer known for its directional selection of over 150 brands including GIVENCHY, RICK OWENS, ALEXANDER WANG, SAINT LAURENT, KENZO and MUGLER. Since 2003, we have expanded into a global destination for online luxury receiving over two million visitors per month.Headquartered in Montreal, SSENSE is currently one of the 50 fastest growing companies in Canada. Whether in style or technology, innovation is our priority. We strive to continually refine the online retail experience. • Led, mentored and developed a team of product owners and scrum masters responsible for delivering a market-leading custom e-commerce platform that drove significant revenue growth and improved customer experience.• Acted as the chief product owner, defining the vision and strategy for products, defining and designing new features, prioritizing product roadmaps, and aligning them with corporate objectives and customer needs.• Established and championed Agile/Scrum methodology within the organization, resulting in increased efficiency and productivity, faster time-to-market, and improved collaboration across cross-functional teams.• Collaborated with other teams, including UX/UI, engineering, marketing, and data science, to deliver innovative and market-leading e-commerce platform.

Montreal, Canada Area

• In charge of the creation of a new project team responsible for the development and delivery of marketing, e-commerce, IT and corporate projects.• Directly manage project team, including project managers, business analysts & project coordinators.• Implement new business processes and procedures.• Responsible for the day-to-day operation and direction of the projects portfolio.• Work in collaboration with the Director of IT and Vice-President of Global Marketing for shared resource planning and allocation.• Provide reports to senior management on projects’ status.• Directly manage key strategic projects like ssense.com redesign project.

Montréal, Canada

• Managed a team of project managers and brand managers responsible for delivering high-quality brand and digital assets across multiple divisions, including corporate, touring, and resident shows.• Supervised daily operations, incoming requests and long-term planning through continual team and client communication.• Partnered with the creative design and Web production studio managers to strategically allocate resources and optimize project execution.• Oversaw all Cirque du Soleil digital properties, ensuring they provided an exceptional user experience and met business objectives.• Collaborated with cross-functional teams with resident show and touring shows marketing teams to ensure the successful launch of marketing campaigns and initiatives.

• Spearheaded the development of winning strategies, impactful tactics, and revenue-generating campaigns for Cirque du Soleil's global online marketing initiatives.• Achieved remarkable success as the driving force behind the maintenance and evolution of Cirque du Soleil's web assets, which attracted over 3 million monthly visits and generated annual sales of over 400 million.• Managed and coached a team of digital project managers and coordinators in delivering digital initiatives and maintaining Cirque du Soleil's portfolio of digital assets.• Fostered strong partnerships with international subsidiaries to develop and execute a global interactive program that aligned with their business unit objectives.

• Championed the successful launch of the first e-commerce website for Lancôme Canada, the #1 cosmetics brand in selective distribution, establishing a digital foothold for the brand.• Orchestrated and managed a comprehensive digital marketing strategy, overseeing website design and development, email marketing, customer relationship management, search marketing, online advertising, and e-commerce operations with a keen eye on ROI.• Efficiently managed multi-million-dollar budgets and took complete P&L ownership of digital marketing and e-commerce operations, consistently exceeding sales targets.• Developed and executed a customer acquisition and retention strategy that drove site traffic, increased conversion rates, and boosted customer loyalty.• Worked collaboratively with product marketing managers to deliver product launch digital programs.• Led the L'Oréal Canada e-commerce re-platforming initiative in partnership with the IT team, streamlining online operations and enhancing customer experience across all channels.• Developed and maintained key relationships and sales with third-party retailers' websites like TheBay.com and Sears.ca, driving additional revenue and strengthening the L'Oréal brand's presence in the digital marketplace.

• Plan, organize, monitor and manage the various activities required for the execution of Digital projects.• Monitor and evaluate project performance (budget, costs, schedule, scope, quality, risks and outstanding issues).• Lead meetings to collect clients’ business needs.• Propose recommendations in regards to clients’ business practices.• Formalize clients’ business needs and requirements.• Ensure communications between project stakeholders (client, internal team, third party providers).• Prepare and present the project development to the customer (including budget, due date file and upcoming phases);• Participate in creating new business proposals.

M. Sc., Information Technologies

Bachelor Of Business Administration, Information Technologies/ E-Commerce