Responsible for product marketing activities for the Document Imaging Division’s Desktop Products, including: develop specific messaging and graphic standards for the complete desktop imaging software product line. Lead global product launch activities and ensured that all team members remained on schedule. Create and deliver messaging for lead generation activities, packaging and retail advertising. Direct design agency in the development of retail packaging, video and supporting graphic elements. Create and maintain company-specific web properties for individual product lines and micro sites. Lead international product launch teams and consistently meet and exceed goals. Support development team with UI design and messaging. Interviewing and hiring writers, and working with them to develop content for white papers, retail packaging and cloud software offerings.Direct designers, writers and photographers in the creation of retail and divisional communications. Lead brainstorming sessions to develop and deliver new and creative ideas. Gather feedback and act as a conduit between creative team and clients, delivering data points to increase the effectiveness of specific materials. Establish and maintain Nuance graphic standards. Manage a staff of two senior designers. Maintain agency relationships and generate specifications and estimates for projects based on corporate guidelines and requirements.

Create, manage, and produce award-winning ideas—from concept to completion—for clients, including Dictaphone, AT&T, Lighthouse Preservation Society, Monster, and GeoDeck. Develop brand strategy and product launch plans. Lead the development of brand guidelines, web sites, direct mail, trade show exhibits, print ads, and billboards that meet or surpass sales objectives. Direct on-location and in-studio photo shoots, manage vendors, and mentor junior art directors and graphic designers.

Generated wide variety of creative solutions for trade shows, billboards, dimensional mailers, and print ads. Worked closely with creative directors and art directors on several key accounts, including Bank of America, Caritas Christi Healthcare System, and Delta Dental.