• Lead a talented group of 20+ individuals across a variety of disciplines including Paid Media (Google Ads, Microsoft Ads, Facebook Ads), Programmatic Media Buying, Email Marketing, SEO, Content Writing, User Experience, Graphic Design, Web Development and App Development.• Google Ads Certified and Microsoft Bing Ads Certified.• Provide strategic digital consulting to B2B and B2C mid-size to enterprise-size clients.

As a dedicated Lecturer in Market Development and Commercialization, I play a pivotal role in shaping the future of marketing professionals through the Master of Professional Studies in Product Management (MPPM) program. This online master's degree is meticulously designed to equip students with the cutting-edge skills and knowledge required to excel in the dynamic field of product management. My commitment lies in not just teaching but inspiring our students to innovate and lead in their respective industries.

• Managed daily e-commerce activities of 1800AnyLens.com, supervised teams to ensure efficient customer purchases, refunds, returns, payment processing and shipping fulfillment• Increased sales through SEM, SEO, email marketing, group buying, remarketing, banner ads, affiliate marketing, referral links, partnerships, co-branding• Developed and executed national marketing advertising campaigns: social media, email marketing to internal and purchased lists, and banner ads on targeted websites• Created and grew the company’s social media presence on Facebook, Twitter, Google + and Pinterest to drive fan base and increase brand engagement• Reduced customer service costs with click-to-chat software; allowed agents to multi-task• Evaluated monthly financial P&L reports, expanded high-performing marketing activities, tweaked underperforming campaigns• Mapped out all call possibilities and reduced call abandonment rates, minimized average hold time• Trained new employees (onboarding manual) about company processes and active marketing initiativesAchievements:• Increased gross revenue $30,000 to $150,000 per month in 16 months by increasing sales, average order size and margins month-over-month• Acquired new customers and achieved 14% margin with minimal marketing budget through national and local group buying deals • Utilized Google Analytics, added guest checkout and improved checkout flow to increase sales conversion from 8% to 11%• Redesigned and launched a new 1800AnyLens.com website to replace the prior technology• Forged strategic partnerships with e-retailers to sell contact lenses to their customer base• Launched private label website EyeBenefitsContacts.com to market to brand-loyal customers • Oversaw team of customer service agents, provided scripting and training materials, achieved superior 5.5 out of 6 star Google customer satisfaction rating

• Developed marketing and operational support materials for brokers and agencies• Built and monitored an online quote, RFP, and agent appointment system for licensed brokers• Issued vision insurance policies on National Guardian Life and Gerber Life Insurance paper• Managed a TPA (third-party administer) for group policies, claims adjudication and customer serviceAchievements• Grew top-line premium 700% over a 12-month period between 2011 and 2012• Negotiated a 5-year contract with EPIC Hearing to provide a multi-million dollar opportunity to market Hearing Benefits to national employer groups• Implemented 40 employer groups with a few thousand primary insured lives• Helped launch Beyond Readers, LLC which sells reading glasses in US and Canadian drugstores ($110,000 revenue per month)

• Managed a DTC P&L with a budget of $6.8 million and projected revenue of $2.7 million• Analyzed and developed reporting to project forecasts with targets of 12% ROI and 30-year PM• Managed telemarketing and direct mail campaigns for Essential Health and On the Road Essentials• Collaborated with product managers to develop new supplemental accident and health products Achievements• Helped grow the DTC division by 323% from $1.1 million to $4.7 million in annual premium• Launched additional upsell products which generated $180,000 in annual premium• Developed the “The Boz” system to identify sale file errors, saving $526,000 in annual premium • Launched email fulfillment to reduce fulfillment costs by 33% and to save $116,000 per year• Launched two call centers, two non-insurance companies, and one direct mail and fulfillment center

• Managed circulation marketing for Out, The Advocate, and specialty magazines• Developed and managed national print and digital advertising campaigns, including social networking• Analyzed and prepared circulation reports on new subscriptions, renewals, gross per issue, paid per issue, inserts, email blasts, and online advertising campaignsAchievements• Increased circulation from 330,000 to 370,000 for a 12% growth rate by growing direct mail, offering digital magazines, and cross-marketing on out.com and theadvocate.com • Lowered the average cost per customer by 62% from $21 to $8 through online advertising