As a Global Digital Acquisition Strategy Lead, I focus on integrating growth with insightful strategies to drive impactful results. Committed to perpetual learning and improvement, I strive to be a dependable team member who brings positivity and determination to the table. My strong technical understanding and creative mindset help me navigate the complex marketing landscape with confidence, always aiming to make digital strategy brighter and more efficient, one campaign at a time.My career has given me a comprehensive 360-degree view of digital marketing, with experience in-house, in agencies, and at platforms like Google. With international exposure in digital media across the US and Europe, I've honed my skills in UX and digital media strategy, particularly in the B2B SaaS sector and tech start-ups.In my free time, I'm channelling my entrepreneurial spirit into a passion project—building my own site and participating in Enterprise Ireland's New Frontiers Start-up Program. This hands-on experience allows me to gain firsthand insights into the start-up ecosystem and the nuances of scaling a business.