Publicist with a Master´s Degree on Business in Marketing. More than 10 years of professional experience, holding managerial positions in marketing areas with personnel in charge. I have led product design from market research, consumer analysis, marketing strategy and profitability analysis. I have extensive knowledge in e-commerce and digital marketing (inbound y outbound marketing), strategies of mass consumption, direct sales, promotion and customer loyalty (CRM). I have managed marketing and advertising budgets implementing successful strategies in different companies and projects.