David Caesar Email & Phone Number

Lake Buena Vista, Florida, United States

- Lead project management team in the strategic development and execution of a multi-million dollar portfolio of annual Hotel Resort guest room and facility enhancements.- Drive integration of multiple divisions and external contractors working together on projects to ensure inclusion of safety, cast procedures, creative design attributes, integrity in business approaches and consistent communication while delivering magical experiences for our guests.- Work with team members on process standardization of cyclical functions to improve budget development and cost management.- Member of Leadership Development committee creating various leadership training programs for our division.

Lake Buena Vista, Florida, United States

Lake Buena Vista, Fl

Key member of division leadership team that drove over $100M in volume each year, supporting internal clients across Walt Disney World property while improving our safety performance to be one of the best divisions in the company. • Division leader who drove enhanced performance and growth of team by improving project awards from 3% to 22% within 15 months. These positive results are primarily attributable to implementing enhanced process improvements as well as a positive culture change by creating an integrated teamwork approach among key divisions within BVCC. • Led Business Management team in developing earned value analysis and reporting which assisted in providing financial insights to major construction projects. The earned value analysis was a key management tool in understanding ongoing results of labor utilization compared to schedule performance. The ongoing use of the earned value analytics assisted the team in having a major project realize over a 4% savings back to the client. • Led automation of payroll timekeeping system, converting manual daily entries for over 1,200 workers, saving payroll department headcount while driving efficiency in having access to timely manpower reports. • Partnered with the Director of FOS Training in developing the “Leadership Excellence” leadership program.

Lake Buena Vista, Fl

Leader of an organization that improved our volume by 15% in two years. Manage 100K SF of warehouse facilities as well as a staff and over 110 craft union workers to build, install and maintain structures and props to support themed events throughout Walt Disney World Parks and Resorts • Implemented process improvement practices focusing on project management procedures and efficient labor utilization in order to drive incremental value while delivering superior quality for our clients and WDW guests. • Responsible for financial oversight of project execution in order to drive a $15M annual plan. • Developed a quality control process to ensure high quality results for a merchandise store rehab annual program. • Infused a positive leadership culture by focusing on teamwork and internal communication among our construction trades and planners as well as reinforcing a strong partnership approach with our clients. • Led division in achieving successful execution of projects for several clients, including PEO, FAM, Entertainment, DEG, B&PM, Merchandise, Parks, Resorts, Transportation Maintenance and Engineering Services.

Lake Buena Vista, Florida, United States

Drive talent management initiatives and assist with developing strategies for real estate office space utilization• Developer and project leader of FAM Leadership Academy, a pilot program focused on Leadership Development, in order to further identify and build a strong leadership succession pipeline for the organization. Partnered with Disney University and Human Resources to create a high-level, integrated learning experience.• Member of management team that developed strategic initiatives supporting real estate space utilization.• Partnered Industrial Engineering team to develop a labor efficiency model, providing optimal utilization of the Field Rep division.• Prepared workload analysis and recommendations for FAM Talent Management headcount justifications resulting in promotions and cross-utilization of team members among the various business segments within FAM.• Managed FAM Administration and Talent Management team.

Issaquah, Wa

Established start-up business, developing and implementing marketing and sales plans to achieve revenue goals.• Performed research to identify target market audience to incorporate into annual business plan.• Developed personalized analysis of appropriate product and pricing in order to provide best value for clients.• Created marketing collateral for direct mail, e-marketing, sales tools and social networking channels.

Bellevue, Wa

Direct travel marketing initiatives for 25 offices across Washington state. • Contributed to a 12% increase in revenue for travel division by performing market research and financial analysis to identify purchasing trends, leading to the implementation of a targeted marketing plan matching products to designated market demands.• Created integrated marketing programs for branch offices that include newspaper, direct mail, radio, e-marketing, collateral, trade shows, seminars and public relations.

Greater Seattle Area

Initiated and developed corporate marketing partnerships. Enhanced revenue streams for travel insurance and airfare.• Bid, negotiated, devised contract terms, and formalized $2M marketing alliance with Food & Wine magazine to support new Culinary Arts assets onboard the ships.• Realigned travel insurance program by analyzing current business trends, competition and growth potential, working with the IT division to provide a more consumer-oriented product and drive incremental revenue. • Directed airfare pricing strategies that provided competitive market presence to support primary cruise products.

Greater Seattle Area

Director of Worldwide Marketing 1999 - 2004Performed research and analysis of marketplace in order to devise product strategy, positioning and pricing for worldwide products. Collaborated with design teams in the creation of a full range of marketing materials. Managed four team members.• Developed strategic and tactical pricing strategies to drive $400M in annual revenue by creating pricing models and managing business trends to devise marketing programs in order to achieve revenue goals. • Consistently exceeded yearly product launch revenue by up to 8% by launching an integrated campaign comprised of strategic planning, cross-organization leadership, competitive analysis, pricing and margin formulation, product development and positioning, and creation of sales tools and marketing programs.• Driver in developing and integrating annual marketing strategy with internal divisions including marketing, sales, call center, operations, finance / accounting, and legal. Leader in working with sales team to create and strengthen partnerships with travel industry and corporate partners to achieve annual revenue goals.• Performed cost and revenue analysis to devise program to drive travel agent bookings through GDS channel in order to reduce labor costs, reduce system constraints and increase efficiency of obtaining new bookings. Increased usage of GDS channel by 11% during peak booking period.• Partnered with Sales team in developing HAL Academy travel agent training program, leading to over 1,000 certified cruise specialists in first year of program.• Created and managed $28M annual budget.

Orlando, Florida Area

Recruited to join the leadership team for the “start-up” and on-going management of Universal Studios Vacations. Worked collaboratively to create cross-industry partnerships with airlines, hotels, theme parks, car rental, travel insurance, and dining venues. Planned and delivered annual plans and managed budgets supporting integrated marketing campaigns that included print and radio advertising, promotions, direct mail initiatives and brochure / collateral development. Managed six team members.• Established products, brand positioning, marketing programs and corporate partnerships that enabled the division to more than double its revenues within the first three years of operation. Leveraged strengths of Universal Studios brand to create focused vacation package products based upon audience research. Created market-segment driven vacation packages by aligning hotel, airline, theme parks, food and beverage, and merchandising assets. Developed pricing strategies and analyzed business trends to create 3 & 4 Park ticket media.• Designed, negotiated, and implemented $500K partnership with Discover Card to participate in groundbreaking, integrated loyalty marketing campaign geared toward expanding presence in the travel industry segment as well as driving incremental sales and revenue.• Initiated internal partnership with Nickelodeon division to drive new business targeted at pre-teen family market segment. Created unique package product that included Nickelodeon gear and experiences which generated the highest selling vacation package within the family product segment.

Lake Buena Vista, Florida

• Led seven-member team in the design, implementation, and management of consumer direct and distribution channel marketing and sales programs. • Spearheaded implementation and launch of new booking system that drove over $300K in incremental revenue. • Member of team which drove 46% of total occupied rooms by creating a mix of vacation packages targeted for families, couples, and seniors. Conducted due diligence on market behavior, competitive products, pricing, system and fulfillment requirements, and ensuring guests received an exemplary experience.

Lake Buena Vista, Florida

• Championed cost-control process utilizing actual cost data, estimated completion costs and scheduling timelines. Reduced “after-the-fact” cost impacts to less than 1% of total project.