David Carducci Email & Phone Number

Hudson, Ohio

Hudson, Ohio

Cleveland, Ohio

Privately held law firm with 150 attorneys, headquartered in Cleveland with four satellite offices.Direct initiatives in public relations and internal/external communications including press releases, media relationships, messaging, branding, visual imagery, and graphic design. Provide executive advisory services by coaching leaders on sharing information with media. Capture voice of organization while writing speeches for leadership.► Attracted potential clients to website, resulting in numerous new client wins. Developed compelling content and integrated plans with infographics, video, animation, and blog posts.► Doubled firm’s earned media opportunities in four markets within one year by leveraging existing network and building new relationships with local and national media.► Garnered earned media appearances and reached key stakeholders by launching integrated communication plans featuring alerts, infographics, social media graphics, and podcasts.► Saved significant vendor expenses by mastering Adobe Creative Cloud, allowing for in-house production of podcast series and print/video/digital marketing projects.► Increased engagement by 200%+ by leading creative team that rebranded social media plan. Added Instagram, adopted animation for infographics/videos, and created branded asset library.► Amplified brand image by identifying strategic storytelling opportunities. Coached leadership on which stories to share and determined best channels and tactics.► Fostered employee engagement and knowledge sharing by partnering with HR to increase usage of intranet. Developed interactive landing pages and improved user experience.► Elevated firm’s perceived thought leadership by identifying important stories and sharing firm’s viewpoint. Reached out to reporters, bloggers and influencers to quote attorneys.

Kent, Ohio

Public research university with seven regional campuses, and 40,000 students across all locations.Served senior staff role on leadership team as advisor to the athletic director in media relations and crisis communications. Planned and implemented social media account strategies for 18 sports and fundraising/ departmental initiatives. Created marketing and advertising materials, including graphic design for web/print ads, season tickets, billboards, posters, and website. Trained hundreds of athletes, coaches, and staff in effective branding, social media posting, and media relations.► Maximized departmental budget and reduced vendor expense by self-learning graphic design.► Generated national awareness and recognized for most creative Heisman Trophy campaign centered on senior Dri Archer. Led campaign and enlisted efforts of key external stakeholders, leading to national media coverage on ESPN, NBC, Fox, CBS, ABC, New York Times, Associated Press, and more.► Surpassed conversion goal by 67% and raised $74K serving as lead designer and marketer of crowdfunding site during 2017 Giving Tuesday campaign.► Increased stakeholder engagement by 50%+ for men’s football and basketball in 2015/2016 season. Developed integrated marketing communication (IMC) plan using social media and emerging live video technology. Created compelling content and paired it with new technologies.► Attained 200K+ social media views, national ESPN coverage, and increase of 70% in student attendance for 11/5/2015 home game. Swiftly recognized opportunity and capitalized on ESPN “Back to the Future Day” prediction Kent State would win the 2045 national championship. Developed innovative viral IMC plan including banners, social media and T-Shirts giveaway, promoted by ESPN anchors who wore the shirts on air.► Ranked among national “Visual Top 25” by SkullSparks.com for creative graphic design work.

Kent, Ohio

Master'S Degree, Public Relations, Advertising, And Applied Communication

Bachelor Of Arts - Ba, English Language And Literature, General