Drove HR and Benefit communications for Fortune 500 outsourcing clients, incorporating content, strategy, media selection, and project management from remote environment. Functioned as integral member of multiple Client Service Delivery and Implementation teams, supplying complex communication solutions from concept to completion. Cross-trained in both print and digital media. Functioned as subject matter expert and mentor on email processes.Governed strategic communications for Crane Co. and Fiserv benefit administrator transition to BenefitWallet (a Xerox HSA Solution) for Flexible Spending Accounts (FSA) and commuter benefits.Influenced Benefits Open Enrollment and ongoing HR communications to active employees, new hires, retirees, unions, and survivors of USAA, Aramark, Harris, and Tyco/JCI as the Strategic Communications Lead.Presided over Consulting Services strategic communications for Ameren and L3 Technologies’ defined benefit Term Vested Lump Sum (TVLS).Championed the implementation of innovative communications using ALEX® by Jellyvision and Benefits Resource Center powered by ON24. Oversaw employee benefit email campaigns for USAA and Tyco/JCI through ExactTarget (email marketing software). Trained colleagues on leveraging the email solution software.Co-authored Conduent Human Resource Services Communications Onboarding Guide and Open Enrollment Quick Start Guide for Communication Managers as Lead Project Manager. Yammer content contributor.

Delivered multifaceted HR and employee benefit communications across Health & Welfare, Defined Benefit, and Defined Contribution. Lead Strategic Communications Manager on multiple client-facing Service Delivery and Implementation teams, providing Business Process Outsourcing (BPO) solutions to Fortune 500 clients. Managed Benefits Open Enrollment and HR communications for active and inactive employees of USAA, Dana, Aramark, Harris, TIAA, Chevron, and Tyco/JCI as Strategic Communications Lead.Leveraged technical skills to support Life@Work (benefits platform) portal implementationsSpearheaded Affordable Care Act (ACA) Form 1095 communications through development of turnkey campaign toolkit solution; boosted time to market (TTM) and trimmed development costs by 50%.Accelerated 60% uptake as the Strategic Communications Lead for Ameren pension TVLS.Headed development of preliminary strategic communications for transition of Boeing’s defined-contribution plan recordkeeping to Xerox’s solution.Accolades: Apex Award of Excellence Verizon Campaign; multiple client recognitions; Level II Learning Manager Certificate and Effective Communications Engagement Manager through Xerox Services University.

Built/executed national, regional, and local marketing programs, strengthening 14 local U.S. Marketing teams serving 15 markets and corporate stakeholders. Identified, assessed, optimized, and implemented complex B2B/B2C integrated marketing and communications projects/programs across six Anthem brands. Led tactical marketing and communications support for key Northeast Region marketing campaigns, including major events, sponsorships, and local print advertising for Blue Cross and Blue Shield in CT, ME, and NH.Maximized B2B audience reach by instituting and directing daily ExactTarget national email schedule, build, test, and send process; including calendar, tracking, and segmentation.Decreased production/inventory costs by 50%; drove time/cost efficiencies, and standardized content through leadership of the Northeast Region’s transition of annual Open Enrollment materials to enterprise demand print booklet.Increased circulation of 15 quarterly B2B employer retention e-zines, circ. 184,000 as National Managing Editor and for 12 quarterly member newsletters, circ. 760,000 as Northeast Regional Managing Editor.Led complex direct marketing programs, including the Patient Protection and Affordable Care Act (PPACA) Medical Loss Ratio (MLR) project; survey design, implementation, vendor management, and reporting. Exceeded projected response rate by 19%.Slashed printing/inventory costs by 50%+ by orchestrating and leading national eBusiness collateral calibration and conversion to Print on Demand (POD). Eliminated obsolete inventory; Facilitated rapid content updates.Managed B2B/B2C marketing and communications programs for product launches of the first BCBS consumer-driven health plans in CT, ME, and NH.Achieved 10% cut in marketing communications projects and 5% drop in administrative expenses in alliance with Northeast Regional Marketing Services through customized job traffic software.Accolades: Anthem Blue Cross and Blue Shield Impact Award.