David Dell'Accio Email & Phone Number

White Plains, New York, United States

As NYPAs Corporate Communications Creative Director, I lead a team of graphic designers, videographers, photographers and copywriters in on-brand creative projects for all internal and external communications across multiple outputs: print, digital, environmental, media events.

Greater New York City Area

Creative Director and hands-on designer for clients ranging from Fortune 500 companies to start-ups and entrepreneurs.- Design and development of brands, branded products, marketing assets and content while ensuring a cohesive customer experience across all touch points including mobile, website, social channels, print, positioning and messaging. - Collaborate and advise marketing executives on brand design and execution.- Manage teams of freelancers and in-house designers.*Recent projects*In progress—Client: Confidential (PPE and Workplace Safety Products): Brand design refresh, branded PPE products, marketing assets and website. Ensure brand compliance across all customer touch points including print, digital, responsive e-commerce site in development.Client: Advanced Systems Concepts, Inc. (Automated Software Developer): Brand design refresh. Assets included logo design, responsive website design, and complete online brand style guide.Client: Stem and Leaf Wellness Company (Supplements): Brand identity and design. Assets include B-B and B-C brand identity; marketing strategy, marketing asset design, packaging, responsive web design, online content development, social media content, and direct mail campaigns.

Greater New York City Area

Led a remote team of designers, copywriters, production artists and freelancers in the design and development of creative marketing assets in digital, print and video for 360-degree marketing campaigns, events and attendee experiences. Trained marketing and design teams on Deloitte's new branding resulting in the smooth transition across new and existing marketing 360 campaigns, products and events. Set creative direction for an educational event headlined by the CEOs of AT&T and Deloitte at the 2016 World Economic Forum. Developed event-specific, co-branded style guide for design of all assets, including event space, attendee experience and marketing collateral.Led the creative development of a direct-marketing campaign targeting C-Suite executives of a major CPG company that resulted in a response rate of over 65%. Increased operational efficiency of the in-house agency through an assessment and review of Deloitte’s freelancers, agency partners and print/digital/video vendors resulting in a 25% reduction in agency spend.

Greater New York City Area

Advised the corporate marketing creative team during the implementation of a new global brand: S&P Global.Led the creative direction of internal communications around new S&P Global brand and designed creative assets for the opening bell ringing ceremony at the New York Stock Exchange.Art direction and creative strategy for all marketing assets for the Market Intelligence division.Managed creative resource assignments and production of in-house design teams and external agencies ensuring adherence to budgets, schedules and brand guidelines. Eliminated duplicative efforts and streamlined workflow resulting in shared assets and reduced project timelines.

Greater New York City Area

Led the creative development and implementation of a new brand identity system for McGraw-Hill’s $2.5B education business, transforming the perception of the brand from an outdated textbook publisher into a digital e-learning company. Initiated and led brand equity study that eliminated 20 underperforming brands and reallocated resources to digital brands with strong or emerging customer recognition, resulting in a 25% increase in sales within 12 months.Restructured internal Creative Services department and expanded team’s skill set through individual training and career development. Reduced agency fees by $175,000.Developed recruitment branding designed to attract digitally skilled candidates who would have otherwise considered employment at Google, Amazon or other technology companies.

New York, Ny

Creative lead for a division of The McGraw-Hill Companies with more than $300M in annual revenue. Transformed an all-print group into a multimedia in-house agency of designers, copywriters and coders in the development of content and design for more than 800 marketing and advertising campaigns, multiple websites, apps and 50 trade shows and events annually.Reduced outsource costs by $200,000 annually through continuous training of existing team and the addition of video and motion graphic designers. Leveraged the McGraw-Hill brand for a re-branding strategy of 25 products in print and digital format across five markets. Achieved a 30% increase in revenue and product sell-through within 12 months. Consistently exceeded customer-engagement and revenue goals. Established strong consultative relationships with global marketing andsales team as an integrated design and marketing communications advisor, resulting in creative support in the UK, Asia and India. Coached and mentored creative-services team. Championed continuing education and development of new skills enabling team to meet evolving business needs and remain current with industry trends.

New York, Ny

Revamped the overall brand identity of the trade-publishing group.Hands-on design of more than 300 advertising and promotionalcampaigns annually. Collaborated with marketing and editorial teams to conceptualize and develop innovative campaigns and in-store promotion for print and audio products in multiple categories.Developed and implemented cross-departmental workflow and review processes for promotional and product design resulting in faster approval and speed to market. Led to a company wide adoption of the processes.Design of booth experiences for more than 50 trade shows annually including Book Expo

Branding / Marketing

Ux Design

Mba, Business Administration

Bachelor'S Degree, Design And Visual Communications

Activities and Societies: Graphic designers club, Photography club