David De Rego Email & Phone Number

Bellevue, Washington, US

San Francisco, California, US

Stans, CH

Responsible for the development and execution of strategies and campaigns to elevate awareness and market position. Create, execute, and manage multi-channel demand generation programs to maximize lead flow and funnel velocity. Managed a team of Sales Development Representatives (SDRs) to engage, nurture, and create opportunities with targeted prospects.

Wilsonville, Oregon, US

Led the creation and hands-on execution of marketing strategies on both national and local levels. Accountable for all aspects of marketing including promotions, advertising, trade shows, corporate events, and corporate communications.

Portland, OR, US

• Effectively built and led a team of marketing professionals and inside sales representatives. Successfully developed and defined strategic positioning and messaging for key verticals, positioning Ruby as a software.
• Increased lead flow by 104% (2017 vs. 2016) while driving down cost per lead by 28%.
• Established a vertical focused go to market strategy targeting four specific verticals, resulting in an aggregated 45% increase in new customers Q1 2018 vs. Q1 2017.
• Re-defined leads categories and Salesforce implementation to nurture opportunities and provide better visibility to the sales funnel.
• Designed and launched a disposition-based nurture strategy positioning Ruby as a thought leader and service leader while leveraging raving customers to convey Ruby’s impact on their business.

Portland, OR, US

Developed and oversaw all marketing functions, identified key marketing outlets, competitive strategies and go-to-market plans.

Westminster, Colorado, US

• Developed and defined strategic positioning and messaging, corporate brand, and demand generation strategy and tactics for North America, Australia, and the United Kingdom. Led a department of over thirty marketing.
• Collaboratively grew the company’s revenue from $18mm in 2009 to roughly $150mm in 2015.
• Established a Closed Loop Marketing System that resulted in a 70% Compounded Annual Growth Rate of qualified leads and 51% Compounded Annual Growth Rate of sales ready leads.
• Developed an ecosystem of influencers to drive brand awareness and lead generation.
• Worked collaboratively across the organization to evolve, develop and implement a corporate wide brand strategy that supported Viewpoint’s growing portfolio of products and geographies.

Westminster, Colorado, US

Newcastle Upon Tyne, GB

• Defined strategic vision and long-term business objectives for the Sage Construction and Real Estate business unit. Led 63 employees that comprised five unique teams - Product Management, Product Marketing, Development.
• Planned and directed the business unit’s marketing strategies and tactics, including: marketing strategy formulation, market research, marketing communications, lead pipeline development, lead generation, lead.
• Ensured a holistic, market driven and integrated approach to product and services delivery.
• Worked collaboratively with employees and other senior managers on business case development.
• Worked collaboratively with senior management team to establish strategic vision and long term business objectives.

Newcastle Upon Tyne, GB

• Successfully led a team responsible for identifying target market opportunities for the Sage Construction and Real Estate business unit. Reported urgent and potentially profitable market and product problems and.
• Market and opportunity analysis, trending and reporting.
• Marketing strategy formulation and deployment.
• Tactical plan evaluation and approval.

US

Planned and directed the company’s marketing strategies and tactics, including: marketing strategy formulation, market research, marketing communications, creative, lead generation, lead development, publicity, advertising, promotions, trade shows, and sales enablement.

US

• Defined, packaged, and priced maintenance and support plans and training services for 15,000+ customer base. Directed a team of inside sales representatives responsible for selling service plan and training services to.
• Defined, promoted and sold service plans and training services to client base, equating to over 50% of corporate revenue.
• Conducted research to define services and pricing models.
• Managed and implemented process improvements for lead development, events marketing and the higher education program.

US

• Defined, packaged, and priced maintenance and support plans and training services for 15,000+ customer base. Directed a team of inside sales representatives responsible for selling service plan and training services to.
• Defined, promoted and sold service plans and training services to client base, equating to over 50% of corporate revenue.
• Conducted research to define services and pricing models.
• Determined content, pricing and marketing strategies for the annual Timberline Users Conference.
• Achieved the largest number of registrations (1,000 attendees) for any customer conference by effectively marketing and selling value of education and networking to increase productivity and maximize software ROI.