Emily Kopp Email and Phone Number

At Zywave, I supported customer experience communications on our digital marketing team. I became Adobe Marketo Engage Expert certified and spent most of my time working in Marketo, Salesforce, Knak, Hootsuite, and Canva. Tasks and accomplishments include:-Earned two Adobe Marketo certifications in two years-Created customer engagement and product utilization campaigns, product support messaging, billing notices, and UX email campaigns-Worked cross-functionally within the marketing department and with business operations, RevOps, and product owner teams to streamline and automate workflows for customer initiatives-Decreased duplicate contacts in the Marketo database by 50% in 2023 along with reviewing data between Heap segmentations, Marketo, and Salesforce.com, and contributed to data hygiene measures in the Marketo database-Built email and landing pages in Knak for use in Marketo-Managed projects and requests on Monday.com-Documented Marketing Operations and Social Media processes and workflows in Sharepoint -Developed and managed the customer communications and social media calendar-In 2023, I contributed to increasing our LinkedIn following by over 20,000 followers in less than one year of managing the platform

-Utilized marketing automation platforms (Hubspot, Pardot) to streamline marketing efforts and build out engagement programs-Wrote copy for email blasts, ads and direct mail pieces-Created and managed Google Ads PPC campaigns-Edited and optimized website content for SEO-Published content and products to our WordPress website -Assisted in event planning for trade shows and training events-Utilized Hootsuite for social media management-Edited newsletter, whitepapers, case studies and books

-Managed customer accounts for professional sports teams and retailers-Utilized SAP functions to input and manage customer orders of licensed sports merchandise-Kickoff and oversaw execution of large retail programs for upcoming store sets and replenishment for customers/retailers of all sizes-Communicated with buyers and sales reps regarding their orders, current inventory and handle credits/returns for customers-Worked with Licensing, Purchasing and Art Departments to set up custom, licensed merchandise for teams and retailers-Provided forecasts from customers to our Purchasing Department to properly fulfill customer orders and programs-Managed orders and requests for Hot Market events such as NFL, NHL, NBA, NCAA and MLB playoffs/postseason

As the remote Social Media Coordinator for Bank of Galesville and branches, I:-Created content and maintained social media presence-Utilized HootSuite to plan content and managed overall marketing initiatives-Researched and kept up to date on the latest trends in social media

In my position as an Internet Marketing Consultant, I:-Was Google AdWords and Bing Ads certified-Created and managed Google, Bing, and Facebook paid advertising campaigns for over 50 Mazda service departments across the United States -Used Pay-Per-Click advertising bidding skills to manage assigned dealership budgets throughout the month-Utilized programs such as Google AdWords Editor, Bing Ads Editor, Acquisio and Microsoft Excel-Made reporting calls to dealerships to discuss how their campaigns are performing-Created extended text advertisement copy for dealership ads-Trained colleagues on digital marketing

On behalf of our client Mazda USA, I was a Marketing Consultant for the Mazda Customer Connect program.-Created direct marketing campaigns (mail and email pieces) for Mazda service departments across the United States -Wrote copy for various coupons and email blasts -Enrolled dealerships in Service Reminders, Quarterly Coupon Mailers, various events and digital marketing programs (SEM & Facebook marketing) -Serviced and maintained assigned dealerships accounts-Proofed campaigns prior to being sent out to customers -Created and ran various reports, such as KPIs, for internal and client use -Promoted to Marketing Consultant Level II in June 2016

-Prospected and cold called all of my own sales leads-Presented account demonstrations to customers-Managed customer accounts -Consulted with customers about their job postings to gain a better response rate from job seekers

-Assisted with events around the city -Efficiently worked with teammates on various projects-Wrote radio advertisment copy, researched sales leads, and lent a hand wherever needed in the office-Worked heavily on Microsoft Office and occasionally on Adobe Photoshop

-Promoted SpotHopper via social media and events around the city-Opened a channel of communication with bar owners and got their business into the app-Entered drinks, spots, and specials into the bar database-Used GitHub and Google Sheets/Docs and furthered my knowledge on various types of software

-Assisted in event planning of our March issue's Launch Party-Prepared media kits and promos-Researched sales leads for our sales representatives -Assisted in the preparation and delivery of ad boards -Completed various projects simultaneously-Completed cold calls for various special advertising sections-Attended photo shoots to assist models, photographers, business owners and our sales representatives

-Used strategic guerilla marketing by focusing on target markets-Contributed to social media efforts on Twitter and Facebook-Recruited new Q-Crew members -Effectively learned and executed new marketing and advertising strategies